BetMakers, a leading provider of betting technology and content solutions, has entered into a strategic partnership with the Royal Sabah Turf Club in Malaysia. Under the five-year agreement, BetMakers will deliver a state-of-the-art tote betting system and content management services to the Tambalang Race Course and its associated off-course betting network. This collaboration will leverage BetMakers’ advanced Global Tote and Global Racing Network systems to revolutionize the betting experience and expand market reach.
Enhanced Tote Betting System:
BetMakers will utilize its cutting-edge technology, including the Global Tote and Global Racing Network systems, to fulfill the requirements of the partnership. The existing tote system at Royal Sabah will be upgraded to the Quantum Tote solution, a sophisticated software-as-a-service (SaaS) offering. This upgrade will empower Royal Sabah with enhanced technical capabilities, enabling the distribution of races to racetracks and licensed operators worldwide.
Global Distribution Rights:
As part of the agreement, BetMakers will hold the global distribution rights for Royal Sabah races within both the tote and fixed-odds markets. This exclusive access will allow BetMakers to leverage its extensive network and ensure the widespread availability of Royal Sabah’s racing content across various platforms and operators.
Benefits and Growth Opportunities:
Lance Ku, Director of Sales and Business Development Asia for BetMakers’ Global Tote division, expressed enthusiasm for expanding the partnership with Royal Sabah Turf Club. The implementation of the Quantum Tote solution and the utilization of Global Racing Network’s content management services will enhance the customer experience and provide Royal Sabah with a robust foundation for growth. By leveraging BetMakers’ advanced capabilities, Royal Sabah can explore new market opportunities and maximize revenue streams.
Royal Sabah Turf Club Chairman, Datuk Peter Chin, highlighted the value of the services provided by BetMakers. The comprehensive suite of betting technologies and content distribution management offered by BetMakers enables Royal Sabah to efficiently and effectively target new markets, deliver exciting racing content to customers, and unlock additional revenue streams.
The partnership between BetMakers and the Royal Sabah Turf Club marks a significant development in the Malaysian betting industry. Through the deployment of the Quantum Tote solution and the utilization of Global Racing Network’s content management services, Royal Sabah will enjoy a cutting-edge tote betting system and expanded market reach. BetMakers’ expertise and technology will enhance the customer experience, provide new growth opportunities, and position Royal Sabah for success in the dynamic world of racing and wagering.