Quick Custom Intelligence (QCI) and Live! Casinos have announced a strategic collaboration, deploying version 5.2 of the QCI Enterprise Platform at various casino locations in Maryland, Philadelphia, and Pittsburgh. This partnership aims to elevate the player experience through advanced Casino Customer Relationship Management (CRM) tools, providing valuable insights and streamlining host management for enhanced engagement.
Testimonials Reflecting Success:
Tom Tuchschmidt, VP of Casino Relationship Marketing for Live! Casinos, lauded the QCI Enterprise Platform’s performance, highlighting its impact on Casino CRM programs. Tuchschmidt emphasized the platform’s centralized metrics, offering comprehensive data on player worth, hotel profitability, free play reinvestment, and more. The ease of navigation and effectiveness in executing contact strategies with VIP players have contributed to strong engagement among casino hosts.
QCI’s Role in Player Analytics:
Dr. Ralph Thomas, CEO of QCI, underscored the significance of having a dynamic host management tool in a thriving gaming organization like Live! Casinos. With over 1,800 player development professionals utilizing the QCI host tool, continuous collaboration ensures the addition of features and functionality, providing ease-of-use and impactful player analytics. The platform’s dashboards serve as invaluable tools for delivering comprehensive player analytics and assessing host performance, contributing to strategic decision-making.
NeoGames’ Aspire Global to Power PlayLive! Online Casino:
In a separate development, NeoGames, through its subsidiary Aspire Global, is set to deliver a comprehensive iGaming suite to The Cordish Companies’ PlayLive! Online Casino. PlayLive!, operating in the Commonwealth of Pennsylvania, is a Cordish Gaming Group initiative offering a diverse gaming experience with over 100 gaming options, including classic slots, interactive table games, and jackpot games.
Significance of the Collaborations:
These collaborations underscore the industry’s commitment to leveraging advanced technologies for enriching player engagement and operational efficiency. The seamless integration of QCI’s Enterprise Platform at Live! Casinos aligns with the evolving landscape of CRM programs, where centralized metrics and dynamic tools play a pivotal role in strategic decision-making. NeoGames’ partnership with PlayLive! highlights the industry’s focus on delivering a comprehensive iGaming experience to meet the diverse preferences of online players.
The collaborative efforts between QCI and Live! Casinos signify a significant step forward in elevating the player experience through sophisticated CRM tools. As the gaming industry continues to embrace technological advancements, these partnerships reflect a commitment to staying at the forefront of innovation. The deployment of QCI’s Enterprise Platform and NeoGames’ iGaming suite underscores the industry’s responsiveness to evolving player preferences and the importance of strategic collaborations in shaping the future of gaming.