International Game Technology (IGT) has recently unveiled a partnership with online gaming service provider Microgame to enhance its presence in the Italian market. Microgame, a prominent player in Italy’s online gambling industry, will now serve as a key distributor of IGT PlayDigital’s casino game library, featuring popular titles such as Treasures of the Pyramids, Cleopatra, and Da Vinci Diamonds.
Strategic Partnership:
The partnership with Microgame signifies a strategic move for IGT PlayDigital to extend its reach in Italy, a market where Microgame holds a significant position. Microgame’s role as a provider of software, technologies, products, and services to operators aligns seamlessly with IGT’s objective to broaden its audience and distribute its engaging casino games on a larger scale.
Microgame’s Perspective:
Marco Castaldo, CEO of Microgame, expressed enthusiasm about the collaboration, highlighting IGT’s renowned history of delivering top-notch content across various gaming channels in Italy. He emphasized that the addition of IGT PlayDigital’s iGaming content enhances Microgame’s overall portfolio, enabling the company to continue its growth trajectory within the Italian market. The inclusion of IGT’s casino games is poised to elevate the gaming experience for Microgame’s operators and their players.
IGT’s Strategic Positioning:
Gil Rotem, President of iGaming at IGT, noted that the partnership with Microgame allows IGT PlayDigital to amplify its casino portfolio on a broader scale. With a focus on offering Italian players some of the most compelling digital games in the industry, IGT’s experience and understanding of the Italian gaming market position the company uniquely to support Microgame in its portfolio expansion endeavors.
Market Insights:
The demand for iGaming in Italy continues to surge, presenting a lucrative opportunity for both IGT and Microgame. This strategic collaboration reflects a shared vision of leveraging IGT’s expertise in providing engaging content with Microgame’s established presence and distribution capabilities in the Italian gaming landscape.
Recent Developments:
This partnership comes on the heels of IGT’s recent announcement of launching Puerto Rico’s first casino-led sportsbook at Ponce Plaza Hotel & Casino. The company’s continuous efforts to expand its sports betting footprint align with its commitment to providing comprehensive solutions across various segments of the gaming industry.
The collaboration between IGT and Microgame signifies a pivotal step in strengthening IGT PlayDigital’s foothold in the Italian market. As the demand for iGaming continues to grow, both companies stand to benefit from this strategic alliance, offering players an enriched gaming experience. The partnership not only reflects the evolving dynamics of the digital gaming landscape but also highlights the strategic vision of industry leaders in adapting to and capitalizing on market trends.