In a landmark move, six prominent US gambling affiliates—Better Collective, Catena Media, Gambling.com Group, oddschecker Global Media, Spotlight Sports Group, and XLMedia—have joined forces to establish the Responsible Gambling Affiliate Association (RGAA). This newly formed coalition will operate as a trade association, advocating for regulatory measures, responsible advertising, and consumer protection within the dynamic landscape of the US gambling industry.
Founding Members and Mission:
The RGAA’s inaugural members include industry giants Better Collective, Catena Media, Gambling.com Group, oddschecker Global Media, Spotlight Sports Group, and XLMedia. This section emphasizes the collective commitment of these affiliates to create a united front in promoting responsible gambling practices and ensuring consumer protection.
Strategic Pillars:
The RGAA outlines five strategic pillars that will form the foundation of its advocacy efforts:
Promotion of Competitive Gambling Markets: Fostering a healthy and competitive environment within the gambling industry.
Industry Education: Developing initiatives to educate stakeholders about responsible gambling practices.
Consumer Protection, Empowerment, and Choice: Prioritizing the well-being of consumers by promoting responsible choices and empowering them with information.
Advertising Codes of Conduct: Ensuring ethical marketing and advertising practices within the industry.
Responsible Business Practices: Advocating for responsible business conduct across the affiliate sector.
Member Statements:
Quotes from key figures within the founding member companies provide insights into their commitment to responsible gambling practices and the significance of the RGAA. Each statement emphasizes the role of affiliates in the rapidly evolving US gambling market and the collective responsibility to contribute to positive wagering experiences.
Mark Frank Pedersen, CEO of North America at Better Collective, stresses the industry’s dedication to empowering consumers to enjoy gambling responsibly. Michael Daly, CEO of Catena Media, underscores the vital role of affiliates in the regulated online gambling landscape. Charles Gillespie, CEO of Gambling.com Group, highlights the crucial role affiliate companies play in supporting the growth targets of regulated operators.
Stuart Simms, CEO of oddschecker Global Media, emphasizes the consumer-centric approach of the RGAA and its ambition to lead in promoting social responsibility. Mark Renshaw, CEO of Spotlight Sports Group, reiterates the group’s commitment to responsible gambling, surpassing regulatory requirements. David King, CEO of XLMedia plc, expresses pride in being a founding member committed to promoting responsible online gambling.
Vision for the US Gambling Market:
As the US gambling market undergoes swift regulation, the RGAA positions itself as a pivotal player in shaping industry practices. This section explores the association’s vision for creating a safer gambling environment in the burgeoning US market and supporting fair play for all stakeholders.
The establishment of the Responsible Gambling Affiliate Association marks a significant milestone in the US gambling industry. With its strategic pillars, member commitments, and vision for responsible gambling, the RGAA sets a precedent for collaborative efforts in ensuring the industry’s sustainable growth. As the association navigates the evolving landscape of regulations and consumer expectations, it stands poised to play a crucial role in shaping the future of responsible gambling practices in the United States.