Fantasy sports operator PrizePicks has unveiled an exciting addition to its offerings with the introduction of a free-to-play version of its daily fantasy sports game. Initially launching in Michigan, the innovative game is set to captivate sports enthusiasts before expanding to other states across the US.
Key Features:
PrizePoints System: Players in Michigan will receive 1,000 PrizePoints daily, acting as virtual currency to make picks across the day’s sporting events.
Virtual Currency Concept: The PrizePoints will function as a form of virtual currency, allowing users to engage in the daily fantasy sports experience without financial commitments.
Entry Selection: Similar to the traditional PrizePicks gameplay, users can use their PrizePoints to make selections for the day’s sporting schedule.
Reward System: The top 100 scorers within the state will enjoy a share of the daily prizes, creating an engaging and competitive environment.
Strategic Approach:
Brian Huss, VP of Innovation at PrizePicks, expressed excitement about the launch, emphasizing that the free-to-play game aims to reach a broader audience, including sports fans new to the PrizePicks platform. The move aligns with PrizePicks’ commitment to innovation and expanding its user base.
PrizePicks World Championship:
In parallel to the free-to-play launch, PrizePicks is hosting the PrizePicks World Championship. This skill-based daily fantasy sports event, taking place from November 5-19, features celebrities and athletes competing for a significant $100,000 prize, enhancing PrizePicks’ appeal and engagement.
Michigan’s iGaming and Sports Betting Landscape:
Michigan’s iGaming and sports betting market showcased robust growth, reporting a combined $210.4 million in Internet gaming receipts and sports betting gross receipts for September. The figures represent a notable 20% increase compared to August, emphasizing the vibrant nature of the digital gaming landscape in the state.
PrizePicks’ introduction of a free-to-play daily fantasy sports game in Michigan demonstrates a strategic move to attract a wider audience while maintaining its commitment to innovation. As the game gains traction in Michigan, its nationwide expansion promises to bring a new dimension to the daily fantasy sports experience, aligning with the dynamic trends in the evolving landscape of online gaming in the United States.