Hard Rock Hotel & Casino Atlantic City has once again demonstrated its commitment to supporting the fight against breast cancer through its annual Pinktober initiative. In collaboration with the Hard Rock Heals Foundation, the charitable arm of Hard Rock International, the casino raised an impressive $164,000 for the American Cancer Society during this year’s Pinktober campaign.
Historical Perspective: 23 Years of Pinktober
Since its inception 23 years ago, Pinktober has become a symbol of Hard Rock International’s dedication to the cause.
The initiative has successfully raised more than $10 million, including a noteworthy $1.2 million in the year 2022 alone.
Financial Impact: $164,000 Raised in 2023
In its most recent Pinktober campaign, Hard Rock Atlantic City achieved a remarkable feat by raising over $164,000 for the American Cancer Society.
These funds will play a crucial role in supporting local breast cancer awareness and research initiatives.
Community Engagement: Making Strides Against Breast Cancer Walk
Hard Rock Atlantic City actively participated as the presenting sponsor of the Making Strides Against Breast Cancer Walk in Ocean City.
The engagement in community events underscores the casino’s commitment to making a tangible difference in the fight against breast cancer.
Entertainment for a Cause: Foreigner’s Contribution
A significant portion of the funds was generated through the proceeds from Foreigner’s sold-out shows at the Hard Rock Live at Etess Arena.
This intersection of entertainment and philanthropy showcases how cultural events can contribute to meaningful causes.
Health Initiatives: Dr. Jan Austin Mobile Digital Mammography Van
Hard Rock Atlantic City collaborated with Atlantic Medical Imaging and the AMI Foundation to host the Dr. Jan Austin Mobile Digital Mammography Van.
This initiative provided team members with convenient access to breast cancer screenings during their workday, promoting health and well-being within the organization.
Leadership Perspective: George Goldhoff’s Statement
George Goldhoff, the president of Hard Rock Hotel & Casino Atlantic City, expressed gratitude for the dedication of the team members, guests, and the community in supporting Pinktober.
His statement reflects the leadership’s commitment to using the casino’s influence to make a positive impact on critical health issues.
Hard Rock Atlantic City’s Pinktober initiative stands as a shining example of how corporate entities can leverage their resources and influence to contribute meaningfully to social causes. The $164,000 raised in 2023, coupled with the casino’s extensive engagement in community events and health initiatives, underscores the profound impact such collaborations can have in the ongoing fight against breast cancer. As Hard Rock International continues to make strides in supporting breast cancer awareness and research, it sets a commendable precedent for corporate social responsibility in the entertainment industry.