Euroleague Basketball has announced the extension of its partnership with OlyBet, building on their collaboration during the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania. This extended agreement will not only grant OlyBet prominent visibility during EuroLeague and EuroCup games but also position the operator as the Premium Sponsor for both competitions in key countries, including Lithuania, Spain, Estonia, and Latvia. The CEO of Euroleague Basketball, Paulius Motiejunas, expressed excitement about strengthening ties with OlyBet, a dynamic partner that shares their passion for European basketball. The extended partnership aims to deliver an exciting future for fans and the sport alike.
Enhanced Visibility and Sponsorship:
Under the extended partnership, OlyBet will enjoy enhanced visibility during EuroLeague and EuroCup games across various Euroleague Basketball platforms. The operator will also hold the esteemed position of Premium Sponsor for both competitions in Lithuania, Spain, Estonia, and Latvia. This strategic move is set to elevate OlyBet’s brand presence and further integrate it into the fabric of European basketball.
Shared Vision for Sports Entertainment:
Euroleague Basketball CEO Paulius Motiejunas emphasized the shared vision between Euroleague Basketball and OlyBet, both driven by a commitment to elevating the sports entertainment experience for fans. The extended partnership is positioned as a significant milestone in OlyBet’s journey, and both parties are dedicated to delivering thrilling sports moments and setting new standards for engagement and entertainment in European basketball.
OlyBet’s Recent Sports Partnerships:
In recent sports partnerships, OlyBet has been making waves in the industry. The operator was confirmed as the Official Betting Operator of the Ryder Cup, providing customers with access to Ryder Cup content through its platform during the event at the Marco Simone Golf and Country Club in Rome. Additionally, OlyBet partnered with World Series of Poker (WSOP) and GG Poker to host the first WSOP Circuit event in Northern Europe, held in Tallinn, Estonia. The event featured a guaranteed €1 million ($1.08 million) main event tournament and 12 WSOP ‘ring events’ at the Olympic Park Casino and Hilton Hotel.
Corey Plummer, OlyBet Group CEO, highlighted the significance of the partnership with Euroleague Basketball as a milestone in their journey. Plummer expressed the commitment to delivering thrilling sports moments in collaboration with Euroleague Basketball and setting new standards for engagement and entertainment in European basketball.
The extended partnership between Euroleague Basketball and OlyBet signifies a strategic alignment with shared values of passion for European basketball and a commitment to elevating the fan experience. With OlyBet serving as the Premium Sponsor for key competitions in multiple countries, the partnership is poised to deepen the integration of the operator into the European basketball landscape. This collaboration reflects the industry’s recognition of the pivotal role played by operators in enhancing the overall sports entertainment experience and engaging fans on a new level.