MGM Resorts International has established a partnership with MLB Players, the business arm of the Major League Baseball Players Association. Through this collaboration, MGM Resorts gains access to players’ branding and marketing rights, allowing the company to leverage their influence in various promotional activities.
The partnership encompasses print and digital promotions, advertisements, sweepstakes, and exclusive hospitality experiences during the MLB All-Star Game. Additionally, players represented by MLB Players will have opportunities to serve as ambassadors for MGM Resorts, further enhancing the connection between baseball fans and players.
Expanding Reach and Fan Engagement:
As an official partner, MGM Resorts will have the privilege of utilizing players’ branding and group marketing rights across multiple platforms, extending their reach to fans in the US, China, and Japan. The collaboration aims to strengthen the allegiance between baseball’s international fan base and the players by leveraging MGM Resorts’ global presence and reputation for delivering exceptional hospitality and entertainment experiences. By associating with a company renowned for its best-in-class hotels, MLB Players can enhance the connection between fans and players, fostering deeper engagement and loyalty.
Player Experiences and Benefits:
MGM Resorts will provide MLB Players with exclusive benefits through its properties, positioning itself as an official offseason destination for the players. Programs and initiatives will be developed to enhance the player experience, offering unique opportunities and privileges when staying at MGM Resorts. This partnership not only strengthens MGM Resorts’ commitment to the sport of baseball but also demonstrates their dedication to creating exceptional experiences for MLB Players and their valued MGM Rewards members.
Amplifying Brand Promotion:
The collaboration between MGM Resorts and MLB Players opens avenues for individual ambassador agreements, allowing players to serve as brand representatives for MGM Resorts. Through appearances, social media posts, autographed memorabilia, and advertisements, players will have the opportunity to promote MGM Resorts and engage with fans on a more personal level. These efforts will not only elevate the visibility of MGM Resorts but also create a deeper connection between players and their supporters.
The partnership between MGM Resorts International and MLB Players signifies a significant step towards enhancing baseball fan experiences. By leveraging the influence and branding of MLB Players, MGM Resorts gains the ability to reach a broader audience and strengthen the connection between fans, players, and the renowned hospitality and entertainment offerings of MGM Resorts.
The collaboration promises to create unique opportunities, provide exclusive benefits, and amplify brand promotion, ultimately elevating the overall fan experience and solidifying the relationship between the baseball community and MGM Resorts.