Rivalry, the sports betting and media company, has introduced Rivalry Ultimate Fan, a standalone daily fantasy sports app developed in collaboration with sports gamification company Low6. The innovative free-to-play fantasy basketball game leverages the culture of trading cards, offering users a unique and engaging experience for the 2023-24 NBA season.
Key Features of Rivalry Ultimate Fan:
Trading Card Culture Influence: Drawing inspiration from trading card culture, users can open digital card packs featuring NBA players to create line-ups for weekly contests.
Prizes and Rewards: Participants have the opportunity to win prizes such as NBA merchandise, gift cards, and redeemable promotions on Rivalry’s sportsbook and casino.
Physical Booster Packs: Rivalry plans to release a collection of physical Booster Packs containing custom-illustrated trading cards of NBA players, enhancing the user experience both digitally and physically.
Strategic Positioning and Expansion:
Steven Salz, co-founder and CEO at Rivalry, emphasized that Rivalry Ultimate Fan strategically applies the company’s Gen Z playbook to fantasy sports. The aim is to engage the next generation of basketball fans while expanding Rivalry’s presence in the traditional sports segment. The launch aligns with the company’s commitment to introducing its unique betting experience to a broader audience.
Collaboration with Low6:
Rivalry collaborated with Low6, a sports gamification company, to develop this innovative fantasy sports app. The partnership leverages Low6’s expertise in product development and aligns with Rivalry’s commitment to delivering one-of-a-kind experiences in the betting industry.
Previous Collaboration and Expansion into Esports:
Prior to Rivalry Ultimate Fan, Rivalry and Low6 partnered to design and launch a free-to-play Pick’em game for the 2022 League of Legends World Championship and The International 11, two prominent esports events. This collaboration reflects Rivalry’s strategic approach to engaging audiences across diverse sporting verticals.
Rivalry Ultimate Fan represents a bold step into the realm of fantasy sports, blending innovative digital experiences with traditional trading card elements. The integration of physical Booster Packs adds a tangible and collectible dimension to the fantasy sports platform. As Rivalry continues to expand its footprint in both traditional and esports segments, the launch of Rivalry Ultimate Fan underscores the company’s commitment to staying at the forefront of the rapidly evolving sports betting and gaming industry.