In a proactive move to promote responsible gambling, Blackpool Football Club and its partner, LeoVegas, are set to showcase their support for Safer Gambling Week during the upcoming League One fixture against Shrewsbury Town on Saturday. LeoVegas’ typical branding on Blackpool’s shirts will be temporarily replaced by key messaging and logos dedicated to Safer Gambling Week, aligning with collective efforts from the gambling industry, government, and regulators to emphasize responsible gaming practices.
Unique Initiative during Safer Gambling Week:
Safer Gambling Week, spanning from November 13 to this Sunday, has spurred collaborative endeavors to advocate responsible gambling across the UK. Blackpool FC proudly asserts itself as the sole club in the English Football League (EFL) featuring safer gambling messaging prominently on their front-of-shirts during this weekend’s fixture.
LeoVegas’ Commitment to Responsible Gaming:
Sam Behar, LeoVegas Group Director of UK and Ireland, underlines the brand’s commitment to responsible gaming, asserting that it is at the core of LeoVegas’ offerings. The collaboration with Blackpool enables LeoVegas to communicate the array of tools available to ensure players maintain safe and responsible play. Behar expresses gratitude for Blackpool’s ongoing support and emphasizes the importance of Safer Gambling Week, indicating that replacing the logo on the front of the shirt for this cause was a pivotal decision for LeoVegas.
Blackpool FC’s Perspective:
Jonty Castle, Chief Operating Officer of Blackpool FC, underscores the significance of Safer Gambling Week as a nationwide initiative. The football club, in collaboration with LeoVegas, aims to bring awareness to the forefront during Saturday’s match uniquely. LeoVegas’ gesture of replacing their front-of-shirt sponsorship with Safer Gambling logos is highlighted as a crucial step in promoting responsible gaming. Castle expresses gratitude for LeoVegas’ ongoing support and acknowledges the partnership’s contribution to spreading crucial information and advice through various channels.
Unified Awareness Campaign:
The collaborative effort between Blackpool FC and LeoVegas extends beyond the logo replacement. The football club, alongside its valued partner, will disseminate key messaging surrounding Safer Gambling Week through its website and social media platforms. The aim is to reach a wide audience and circulate information, support, and advice related to responsible gambling.
LeoVegas’ Front-of-Shirt Sponsorship Donation:
LeoVegas’ contribution to Safer Gambling Week goes beyond symbolic gestures. The brand has generously donated its front-of-shirt sponsorship to the cause for this weekend’s match, exemplifying a tangible commitment to the promotion of responsible gambling.
As Blackpool FC and LeoVegas unite to raise awareness during Safer Gambling Week, their collaborative initiative sets a commendable precedent in the realm of responsible gaming. The unique approach of temporarily replacing the front-of-shirt sponsorship and the comprehensive dissemination of information reflect a concerted effort to prioritize player safety and responsible gambling practices. This joint endeavor serves as a noteworthy example of the positive impact that partnerships between football clubs and gaming entities can have in fostering a culture of responsible gaming within the sports industry.