Leading supplier OpenBet has announced a groundbreaking four-year partnership with Veikkaus, Finland’s Government-owned betting operator. This strategic alliance sees OpenBet’s cutting-edge technology taking the reins of the Veikkaus sportsbook platform while providing its Managed Trading Services. As Finland embarks on a significant shift toward a more inclusive and competitive betting system, this collaboration positions OpenBet as a key player in reshaping the nation’s sports betting landscape.
The Partnership Details:
In a four-year agreement, OpenBet will leverage its innovative technology to power the Veikkaus sportsbook platform, emphasizing a commitment to excellence and transformation within the industry. The partnership also includes OpenBet providing Managed Trading Services, demonstrating a comprehensive approach to enhancing Veikkaus’ offerings.
Finland’s Regulatory Overhaul:
The partnership comes at a crucial juncture for Finland as it initiates plans to overhaul its current online gambling monopoly. The Ministry of the Interior of Finland announced a legislative project aimed at introducing a license system for online gambling, paving the way for private companies to apply for sports betting and iGaming licenses. Veikkaus, with OpenBet’s support, stands at the forefront of this transition, contributing to the evolution of the Finnish betting market.
OpenBet’s Ambition and Expertise:
Nikos Konstakis, Chief Product Officer at OpenBet, expressed the company’s ambition as pioneers in regulating markets. He emphasized that OpenBet is not just entering Finland but is actively transforming its sports betting landscape. Konstakis highlighted the significance of the partnership as a monumental chapter for OpenBet, solidifying its position as an undisputed leader in the World Lottery Association (WLA) space, boasting 18 global partners. He underscored OpenBet’s expertise in the lottery sector and commitment to responsible gaming, emphasizing their dedication to driving success for operators through localized strategies.
Veikkaus’ Vision for the Future:
Juha-Matti Mäkilä, VP of Betting Operations at Veikkaus, expressed enthusiasm for the partnership, stating that by leveraging OpenBet’s expertise and top-tier technology solutions, they aim to redefine the user experience and elevate their sports betting offering. Mäkilä emphasized OpenBet’s advanced technology suite and track record of scaling operations in dynamic markets, making them the ideal partner for Veikkaus. The collaboration is expected to make Veikkaus strong and competitive in the evolving Finnish market, both today and in the future.
The OpenBet and Veikkaus partnership marks a transformative moment in the evolution of Finland’s betting industry. With OpenBet’s state-of-the-art technology and Veikkaus’ forward-thinking approach, the collaboration is set to redefine the user experience, elevate sports betting offerings, and contribute to the broader landscape of responsible and innovative gaming. As Finland embraces a more inclusive betting system, this partnership serves as a testament to the industry’s adaptability and commitment to shaping the future of sports betting in the region.