Penn Entertainment has officially launched ESPN Bet, its mobile sports betting platform, in 17 states across the United States. Operating on both iOS and Android devices, as well as through web browsers, ESPN Bet aims to provide users with a seamless and engaging sports betting experience. This move is part of Penn Entertainment’s strategic partnership with ESPN, offering a compelling combination of operational excellence and the unmatched brand strength of ESPN.
Geographical Availability:
ESPN Bet is now accessible for mobile wagering in the following 17 states: Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia. This widespread availability ensures a broad reach and accessibility for sports enthusiasts across the country.
Online Casino Integration:
In addition to sports betting, Penn’s online casino offerings are seamlessly integrated into ESPN Bet. Operating under the Hollywood Casino brand, users in Michigan, New Jersey, Pennsylvania, and West Virginia can enjoy a comprehensive online gaming experience, further enhancing the platform’s appeal.
CEO’s Perspective:
Jay Snowden, the CEO and President of Penn Entertainment, expressed pride in the successful launch of ESPN Bet. He emphasized the company’s commitment to delivering an exceptional customer experience and highlighted the collaborative effort between Penn Entertainment and ESPN. Snowden sees the combination of Penn’s operational excellence with ESPN’s unparalleled brand and reach as a powerful synergy that will drive the success of ESPN Bet.
Partnership Details:
The partnership between Penn Entertainment and ESPN, initiated in August, is a multi-year, multi-million dollar agreement. ESPN Bet is positioned to replace Penn Entertainment’s existing sportsbook, with a focus on leveraging ESPN’s strong brand presence to attract a wide audience of sports fans looking to engage in mobile sports betting.
Branding Unveiled:
In a significant step toward the launch, Penn Entertainment and ESPN revealed the branding for ESPN Bet last month. The branding aims to capture the essence of the collaboration and create a distinctive identity for the mobile sports betting platform.
The introduction of ESPN Bet to the U.S. market marks a pivotal moment in the evolving landscape of mobile sports betting. With its expansive geographical reach, integrated online casino offerings, and the backing of the Penn Entertainment-ESPN partnership, ESPN Bet is poised to become a prominent player in the competitive sports betting industry, offering users an immersive and dynamic betting experience.