NeoGames’ subsidiary, Pariplay, has extended its collaboration with Hard Rock Digital, broadening the scope to include the Hard Rock Bet platform in New Jersey. As part of this expansion, Pariplay will introduce a selection of slot games from its game studio, Wizard Games, via the Fusion aggregation platform.
Game Launch and Availability:
Popular slot titles such as “Dragons of the North,” “Spirit of Mustang,” and “Wolf Riches” are now accessible to players on the Hard Rock Bet platform in New Jersey. This strategic move enhances the gaming content offered by Hard Rock Digital, catering to the diverse preferences of online players and visitors to the retail sportsbook at Hard Rock Hotel & Casino Atlantic City.
Significance of the New Jersey Market:
Highlighting the importance of the New Jersey market, Tsachi Maimon, President and Head of iGaming at NeoGames, expressed delight in expanding further with Hard Rock Digital. The goal is to leverage the impressive portfolio of high-quality content to reach a broader audience in the competitive New Jersey online gaming landscape.
Grant Williams, Senior Vice President of Casino at Hard Rock Digital, added to this sentiment, stating, “We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly-rated Hard Rock Bet platform in New Jersey.” The inclusion of diverse gaming options, including slots, table games, and live dealer experiences, aims to elevate the entertainment value for players.
Expansion of Offering and Platform Reach:
With Pariplay’s Fusion aggregation platform facilitating the integration of Wizard Games’ portfolio, the partnership aims to provide a richer gaming experience for players on the Hard Rock Bet platform. This collaborative effort aligns with the broader strategy of both companies to enhance their market presence and cater to the evolving preferences of the online gaming community.
New Jersey Gaming Revenue Snapshot:
As a backdrop to this expansion, the New Jersey Division of Gaming Enforcement reported a total gaming revenue of $521.5 million in September. While the casino win for Atlantic City properties slightly decreased, online gaming and sports wagering demonstrated notable growth. The figures underscore the dynamic nature of the New Jersey gaming market and the strategic significance of partnerships like Pariplay and Hard Rock Digital in delivering a comprehensive gaming experience.
The extension of the partnership between Pariplay and Hard Rock Digital into the New Jersey market signifies a commitment to innovation and delivering a diverse range of gaming options. As the collaboration unfolds, players in New Jersey can anticipate an enriched gaming portfolio, combining Pariplay’s renowned content with the iconic Hard Rock brand. This strategic move reflects the ongoing efforts of companies to stay competitive and capture the attention of the thriving online gaming audience in the region.