A recent survey by Citi analysts reveals that the quality of Macau’s premium mass players has remained robust through mid-November, showcasing higher average wagers per player compared to 2019. The survey, conducted during the annual Macau Grand Prix period, provides insights into the premium mass market’s resilience.
Average Wager Per Player:
Total observed wager increased by 9% compared to November 2019.
Despite 21% fewer players, the average wager per player surged by 37%, indicating sustained high-quality play.
Average minimum bets stood 10% higher than pre-COVID levels at HK$2,025 (US$260).
Property Performance:
Galaxy Macau and Sands China’s Plaza exhibited strength in the premium market.
Galaxy held 38% of the observed market share, boasting the highest average wager at HK$26,319 (US$3,375).
Sands secured around 20% of the observed market share, with the Apex room Plaza showcasing the highest average wager per room at HK$63,077 (US$8,090).
Wynn experienced a decline in observed market share, while SJM’s Grand Lisboa Palace had minimal participation.
Luxury Retail Spending:
Shoppers queuing at luxury retail outlets such as Chanel and Hermes indicated resilient luxury spending behaviors among mainland Chinese visitors.
This trend underscores the positive influence of premium mass players on the broader market.
Whale Activity:
The survey noted a significant presence of high-stakes players, referred to as “whales.”
The number of whales increased, with 18 observed during the survey—five more than in November 2019.
A notable player wagered HK$420,000 (US$53,885) at the Pavilion Central of Galaxy Macau.
Macau’s premium mass market demonstrates vitality, driven by sustained high-quality play, increased average wagers, and notable whale activity. The positive trends, coupled with resilient luxury spending behaviors, bode well for the region’s gaming and hospitality sector. The focus on premium offerings by leading properties contributes to the overall market strength, positioning Macau for continued recovery and growth in the premium mass segment.