Leading sports betting platform bet365 has unveiled an exclusive partnership, solidifying its position as the Official Mobile Sports Betting Partner of the Charlotte Hornets. This collaboration expands bet365’s American sports portfolio, adding the Hornets to a prestigious lineup that includes the Washington Commanders (NFL), Colorado Rockies (MLB), Cleveland Guardians (MLB), and San Antonio Spurs (NBA).
Key Partnership Details:
Branding and Signage: bet365 will prominently feature branding and signage at the Hornets Arena Spectrum Center, ensuring visibility on hornets.com, social media platforms, and the team’s app. The partnership includes branding on television and radio game broadcasts.
In-Arena Activation: A strategic in-arena presence will include the placement of the bet365 logo on the Spectrum Center courtside baseline aprons. Activation begins with the Hornets NBA In-Season Tournament game against the Milwaukee Bucks.
Expansion into North Carolina: bet365 views this partnership as an opportunity to launch its renowned sports betting brand in North Carolina, aligning with the Hornets’ rich history and deep-rooted connection to the Queen City community.
Quotes from Stakeholders:
bet365 Spokesperson: “Everyone at bet365 is thrilled to partner with the Hornets, as we launch our iconic sports betting brand in North Carolina. The Hornets’ rich and dynamic history is deep-rooted in the Queen City community, and we’re abuzz to become part of their exciting future.”
Jacob Gallagher, Chief Revenue Officer, Hornets Sports & Entertainment: “We are excited to announce this partnership with bet365. Since the day Governor Cooper signed sports wagering into law at Spectrum Center in June, we sought a partner that would help us provide our fans with new, additional opportunities to engage with their favorite sports teams. We are confident that bet365 is a great fit with our organization and can help us do that.”
bet365’s Ongoing Sponsorship Activities:
In addition to the Hornets partnership, bet365 recently extended its title sponsorship deal with the Professional Darts Corporation (PDC) for the annual US Darts Masters tournament in New York City. This commitment further solidifies bet365’s presence in the U.S. sports sponsorship landscape.
The exclusive partnership between bet365 and the Charlotte Hornets signifies a strategic move to enhance fan engagement, expand market presence in North Carolina, and strengthen bet365’s position as a key player in the American sports betting landscape. The collaboration reflects the continued convergence of sports and betting, providing fans with new and immersive ways to connect with their favorite teams.