In a strategic move to enhance its US market presence, Kindred has successfully launched its proprietary tech platform in Pennsylvania. Following a successful debut in New Jersey in May, the Unibet Casino and Sportsbook apps have seamlessly transitioned to the Kindred platform. Nils Andén, interim CEO of Kindred Group, expressed delight at the migration, highlighting the positive feedback received since the New Jersey launch. This comprehensive overview explores the significance of Kindred’s platform expansion, recent achievements, and the broader gaming landscape in Pennsylvania.
Kindred’s Platform Launch in Pennsylvania:
Kindred has extended its proprietary tech platform to Pennsylvania, building on the success witnessed in New Jersey. The Unibet Casino and Sportsbook apps now operate on this advanced platform, offering an elevated user experience characterized by enhanced design, navigation, and stability. The expansion into Pennsylvania marks a strategic move to provide users in the state with a seamless and improved gaming environment.
Nils Andén’s Perspective:
Nils Andén, serving as the interim CEO of Kindred Group, expressed his delight at migrating customers in Pennsylvania onto the Kindred platform. Emphasizing the positive reception in New Jersey, Andén highlighted the platform’s contribution to an enhanced user experience. The platform’s successful implementation in multiple states aligns with Kindred’s commitment to delivering top-tier gaming services.
Global Compliance Recognition:
Kindred’s commitment to global compliance and standards is underscored by its recent achievement of Service Organization Controls 2 (SOC 2) – Type 2 compliance status in the Canadian province of Ontario. SOC 2, a North American standard for information systems and security policies, reinforces Kindred’s dedication to secure and reliable operations. The attainment of a license in Ontario further solidifies the company’s global footprint.
Retail Sports Betting Operations in Washington:
In April, Kindred expanded its operations with the launch of retail sports betting at the Swinomish Casino & Lodge in Washington. This development followed a six-year agreement with the Swinomish Indian Tribal Community announced in October 2022. The strategic collaboration positions Kindred as a key player in the evolving landscape of retail sports betting.
Pennsylvania Gaming Revenue Surge:
In May, Pennsylvania experienced a significant surge in gaming revenue, reaching a total of $479.3 million. This marks a notable 7% increase compared to May 2022. While retail slots revenue increased by 2.5% year-on-year, reaching $210 million, retail table games revenue saw a modest decrease of 7.8% to $81.6 million. These figures underscore the resilience and growth of the gaming industry in Pennsylvania.
Kindred’s deployment of its proprietary tech platform in Pennsylvania marks a pivotal moment in the company’s US expansion strategy. The seamless integration of the Unibet Casino and Sportsbook apps onto the Kindred platform promises an enhanced gaming experience for users in the state. Combined with global compliance recognition, strategic partnerships, and positive revenue trends in Pennsylvania, Kindred is poised for continued success in the dynamic landscape of the US gaming industry.