Kaizen Gaming, the parent company of Betano, has unveiled a groundbreaking collaboration with UEFA, establishing Betano as the Official Sports Betting Partner for the highly anticipated UEFA Euro 2024 tournament. This partnership builds on Betano’s recent involvement as the inaugural sports betting operator for the FIFA World Cup Qatar 2022, solidifying its position as a key player in the global sports betting arena.
UEFA Euro 2024 Partnership:
Kaizen Gaming, through its flagship brand Betano, has secured an exclusive partnership with UEFA for the UEFA Euro 2024 tournament.
This collaboration follows Betano’s successful participation as the first sports betting operator to support the FIFA World Cup Qatar 2022.
Strategic Focus on Global Football Events:
George Daskalakis, CEO of Kaizen Gaming, expressed pride in Betano’s role as a Global Partner for UEFA Euro 2024, emphasizing the company’s commitment to enhancing the football experience for millions of players worldwide.
The strategic alignment with major football tournaments underscores Kaizen Gaming’s dedication to fostering unique and memorable customer experiences.
Expanding Data Services with Beter Partnership:
Kaizen Gaming has recently entered into a partnership with data provider Beter, signaling a commitment to integrating real-time data services across its subsidiaries, including Stoiximan in Greece and Cyprus.
Beter, renowned for its extensive content covering sports, esports, and live casinos, hosts over 44,000 monthly events and offers 24/7 live streaming services.
Entrance into Greek Gaming Market:
Betano’s entry into the Greek gaming market was facilitated through a strategic partnership with Push Gaming, enabling Kaizen Gaming’s players to access Push Gaming’s latest titles.
This collaboration exemplifies Kaizen Gaming’s proactive approach to expanding its market presence and providing diversified gaming options for its player base.
CEO’s Vision for the Future:
George Daskalakis, the CEO of Kaizen Gaming, conveyed optimism about the upcoming UEFA Euro 2024 tournament, expressing confidence in the creation of unique football memories.
The company’s dedicated team is already working diligently to prepare for the tournament, ensuring a distinctive customer experience for Betano users worldwide.
Kaizen Gaming’s recent collaborations and strategic partnerships position Betano as a prominent player in the global sports betting landscape. The exclusive partnership with UEFA for Euro 2024 and alliances with data provider Beter and game developer Push Gaming underscore Kaizen Gaming’s commitment to innovation and customer-centric offerings. As the company continues to expand its footprint and enhance its services, the future holds exciting possibilities for Betano and its growing community of sports enthusiasts.