Playtech, a leading gambling technology provider, is set to introduce its live casino game show format in the US, beginning with the debut of “Adventures Beyond Wonderland.” Developed by Playtech Live, the game show experience originally launched in the UK over two years ago and will now be broadcast from Playtech’s live casino studio in New Jersey.
Playtech Live’s CEO, Edo Haitin, expressed pride in delivering the first true game show experience to the American market, emphasizing the importance of live casino as not only a component of the gambling industry but also an integral part of the entertainment sector.
Game Show Debut and Innovation:
The featured game show, “Adventures Beyond Wonderland,” is designed to provide a cutting-edge, experiential content offering that aligns with players’ expectations for immersive and enjoyable moments of entertainment. As Playtech Live enters the US market with this innovative format, the company aims to continue serving as a preferred provider and partner, delivering a top-notch quality portfolio to support partners venturing into new markets.
Expansion into Retail Sports Betting:
Earlier this year, Playtech expanded its presence in the US market by announcing a retail sports betting partnership with terminal operator Gold Rush Amusements. This strategic move reflects Playtech’s commitment to diversifying its offerings and establishing a comprehensive presence within the evolving landscape of the American gambling industry.
New Jersey Gaming Revenue Highlights:
In June, New Jersey reported gaming revenue from casinos, racetracks, and their partners, amounting to $457 million, marking a nearly 14% increase from June 2022. Notably, the casino win for the nine casino hotel properties reached $241 million, surpassing pre-pandemic levels. These positive revenue indicators underscore the resilience and recovery of the gaming sector in New Jersey.
As Playtech Live introduces its live casino game show format to the US market, the debut of “Adventures Beyond Wonderland” signifies a strategic move to cater to the evolving preferences of players seeking engaging and entertaining experiences. The company’s commitment to innovation, combined with its established presence in various segments of the gambling industry, positions Playtech as a key player in shaping the future of live casino entertainment in the US.