RubyPlay, a leading gaming supplier, has appointed Olga Sirokha as its new Director of Partnerships, leveraging her extensive two-decade experience in the gaming industry, particularly within Latin America’s thriving land-based casino sector.
Olga Sirokha’s Role:
In her role as Director of Partnerships, Sirokha takes on the crucial responsibility of fostering relationships within RubyPlay’s existing partner network while actively pursuing new agreements with operators in key regulated regions such as Europe, North America, and Latin America.
Endorsement from RubyPlay’s Leadership:
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed confidence in Sirokha’s appointment, citing recent successful agreements with operators. With an eye on further expansion in key markets, Loz emphasized that Sirokha is the ideal candidate for the role, hinting at exciting developments on the horizon.
Olga Sirokha’s Perspective:
Sirokha herself expressed enthusiasm about her new role, citing recent partnerships with industry giants and positioning RubyPlay for future growth. Anticipating an impactful contribution as the company approaches 2024, Sirokha hinted at upcoming initiatives, stating, “Watch this space – we’re taking RubyPlay to the next level!”
Recent Partnerships and Market Expansion:
A notable recent partnership involves an extended collaboration with PokerStars, facilitating direct integration into the Italian market. This strategic move aims to develop exclusive titles for PokerStars, building on the success of RubyPlay’s games like Shake Shake Money Tree and Diamond Explosion 7s in Italy.
Beyond the PokerStars collaboration, RubyPlay has solidified partnerships with NetBet Italy and Reevo, integrating over 80 of its video slot games into these platforms. This not only strengthens the studio’s presence in the Italian market but also underscores its commitment to providing a diverse and engaging gaming experience.
Market Penetration and Exclusive Developments:
RubyPlay’s focus on expanding its footprint in key regulated regions aligns with the industry’s trajectory. The company’s collaborations with major brands, including PokerStars, highlight its dedication to creating exclusive content and tailoring offerings to meet the unique preferences of diverse markets.
With Olga Sirokha at the helm of partnerships, RubyPlay is poised for significant growth and innovation in the gaming sector. The company’s recent successes and strategic collaborations set the stage for a promising future. As the industry evolves, RubyPlay’s commitment to quality, diversity, and market-specific engagement positions it as a key player in shaping the gaming landscape. Stay tuned for exciting developments as RubyPlay embarks on its journey to the next level of gaming excellence.