Pragmatic Play, a leading supplier in the gaming industry, has deepened its partnership with Flutter, focusing on delivering an enriched live casino experience for the renowned Paddy Power and Betfair brands. This extended collaboration encompasses the integration of captivating game show titles, including Sweet Bonanza CandyLand, Snakes & Ladders Live, Mega Wheel, and the highly anticipated Adventure Treasure Island.
Diverse Game Offerings:
In addition to the exciting game show titles, players on Paddy Power and Betfair will gain access to a diverse selection of casino classics, featuring popular options like Roulette, Mega Roulette, and Blackjack 14. The aim is to provide a comprehensive and engaging gaming portfolio for users of these iconic UK brands.
Irina Cornides, COO at Pragmatic Play, expressed the company’s pride in making its live casino content available to players of Paddy Power and Betfair, recognizing these brands for their reputation in delivering bold and standout entertainment experiences.
Global Expansion Drive:
This collaboration aligns with Pragmatic Play’s broader strategy of expanding its presence across diverse regions. In November, the company solidified its partnership with Niké in Slovakia, extending the availability of its slot games to players in the region. Titles such as Wolf Gold, Big Bass Bonanza, and Gates of Olympus became accessible to the operator’s users, showcasing Pragmatic Play’s commitment to reaching new audiences.
Expansion into Spain and Sweden:
Pragmatic Play’s global reach was further amplified through its entry into the Spanish and Swedish markets in collaboration with operator bet365. The company seamlessly provided its extensive portfolio, encompassing slots, live casino, and bingo, to players in these regions. This strategic move emphasized Pragmatic Play’s dedication to entering regulated markets and partnering with major operators to enhance its game offerings.
Cornides, commenting on the collaboration with Niké, highlighted that Pragmatic Play’s continuous expansion into regulated markets and partnerships with major operators like Niké in Slovakia present significant opportunities to deliver a rich portfolio of games to an ever-growing player base.
Pragmatic Play’s deepened collaboration with Flutter for the Paddy Power and Betfair brands marks another milestone in the company’s global expansion journey. By offering an array of captivating live casino content, including innovative game show titles, Pragmatic Play aims to elevate the gaming experience for players on these iconic platforms. As the company continues to forge strategic partnerships and expand into new territories, the gaming industry can anticipate further enriching and diverse offerings from Pragmatic Play.