The Connecticut Lottery Corporation (CLC) has unveiled Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings, as its exclusive sports betting partner for both mobile and retail channels. The Fanatics Sportsbook, set to launch in mid-December, will be available on iOS and Android platforms. This partnership reflects the CLC’s strategic move to redefine the sports betting customer experience in Connecticut and anticipates notable market share growth through this collaboration.
Fanatics Sportsbook’s Exclusive Role:
Fanatics Sportsbook has secured the exclusive position as the CLC’s sports betting provider for both mobile and retail channels. This strategic collaboration positions Fanatics as the sole sports betting brand for the CLC, emphasizing its unique status in the gaming space.
Launch Details and Platforms:
The Fanatics Sportsbook is slated to launch in mid-December, offering a comprehensive sports betting experience to users in Connecticut. Available on both iOS and Android platforms, the sportsbook aims to leverage the widespread adoption of mobile devices for seamless accessibility.
Connecticut Lottery Corporation’s Optimism:
Greg Smith, CLC President and CEO, expresses confidence in Fanatics’ position as the “only true sports brand in the gaming space” and praises the company’s innovative approach. The CLC anticipates significant market share growth as a direct outcome of this exclusive partnership, highlighting the strategic significance of the collaboration.
Fanatics’ Reputation as a Sports Brand:
Fanatics Betting and Gaming, as a subsidiary of Fanatics Holdings, stands out as a true sports brand in the gaming industry. Known for its innovative approach, Fanatics has aggressively entered the US sports betting market, earning recognition for its commitment to redefining the customer experience.
Fanatics’ Entry into Connecticut:
Ari Borod, Chief Business Officer at Fanatics, expresses excitement about bringing the Fanatics Sportsbook to Connecticut customers. The sportsbook will be available in ten retail locations throughout the state, emphasizing the company’s commitment to providing an immersive experience both online and offline.
Previous Launch in Virginia:
In November, Fanatics Betting and Gaming successfully launched its online sportsbook in Virginia, marking its entry into the seventh US state. This expansion highlights the company’s strategic efforts to establish a presence in key markets and offer its innovative sports betting platform to a broader audience.
Connecticut Sports Betting and iGaming Metrics:
The article briefly touches upon Connecticut’s sports betting and iGaming metrics for August, citing a handle of $985.4 million. While the sports betting handle experienced a marginal decrease from July, online casino revenue saw a 10.6% increase, reaching $24.9 million. The taxable gaming revenues for online sportsbooks declined by 15.5% to $7.4 million.
The exclusive partnership between the Connecticut Lottery Corporation and Fanatics Sportsbook signifies a strategic move to redefine the sports betting landscape in Connecticut. With Fanatics’ reputation as a leading sports brand and its innovative approach to gaming, the collaboration is poised to elevate the customer experience. As Fanatics Sportsbook prepares for its mid-December launch, Connecticut anticipates substantial market growth, underscoring the significance of this exclusive partnership in the evolving landscape of sports betting.