The American Gaming Association (AGA) welcomes a new addition to its executive team, as Joe Maloney assumes the role of Senior Vice President, Strategic Communications. Tasked with leading communications, research, marketing, and public affairs initiatives, Maloney is poised to drive key priorities for AGA members. This appointment, effective January 2024, follows Maloney’s successful tenure at the Washington Commanders, where he played a pivotal role in navigating public affairs challenges.
AGA’s Strategic Focus:
1.1 Key Priorities: Maloney’s mandate involves advancing the critical priorities of AGA members, underscoring the association’s commitment to strategic communication in a dynamic gaming industry.
1.2 Multifaceted Role: As Senior Vice President, Maloney will oversee communications, research, marketing, and public affairs campaigns, forming a cohesive strategy to champion the interests of the casino gaming sector.
AGA President’s Welcome:
2.1 Bill Miller’s Enthusiasm: AGA President and CEO Bill Miller expresses excitement about Maloney’s appointment, citing his accomplishments and unwavering advocacy in navigating public affairs challenges.
2.2 Best-in-Class Communications: Miller anticipates that Maloney’s leadership will enhance AGA’s already formidable communications team, elevating it to “best-in-class” status within the industry.
Joe Maloney’s Background:
3.1 Professional Journey: Maloney brings a wealth of experience from his role as Vice President of Public Affairs and Strategic Communications at the Washington Commanders, where he successfully managed external engagements on key policy and corporate initiatives.
3.2 Accomplishments: Notable achievements include steering communications and legislative advocacy on sports betting in Virginia and Maryland, resulting in industry-leading market access partnerships.
Impact on Sports Betting:
4.1 Market Access Partnerships: Maloney’s success in securing partnerships with industry giants like FanDuel and Fanatics underscores his influence in the sports betting landscape.
4.2 NFL’s First in “Have A Game Plan” Campaign: The Washington Commanders, under Maloney’s guidance, became the first NFL team to join AGA’s responsible gaming campaign, emphasizing a commitment to safe and responsible betting practices.
Beyond Sports Betting:
5.1 Stadium Search and Legislative Initiatives: Maloney’s leadership extended beyond sports betting to encompass the Washington Commanders’ new stadium search, resulting in congressional acts and policy initiatives in key regions.
5.2 Locust Street Group: Prior to his role with the Washington Commanders, Maloney served as a partner at Locust Street Group, where he contributed to initiatives such as G2E and AGA’s “Get to Know Gaming” series.
Joe Maloney’s appointment as Senior Vice President, Strategic Communications at AGA signifies a strategic move for the association, leveraging his expertise to navigate the complex landscape of communications, research, marketing, and public affairs. As the gaming industry evolves, AGA positions itself at the forefront with a leader poised to amplify the sector’s voice and impact.