Turning Stone Enterprises is set to debut its new TS Sports brand on December 18, encompassing the rebranding of three sportsbooks: NY Rec & Social Club, YBR Casino & Sports Book, and Point Place Casino. This strategic move marks the organization’s evolution in the sports betting landscape and promises an enhanced experience for patrons.
Venue Details:
NY Rec & Social Club: The newest addition to the portfolio, NY Rec & Social Club, will feature 60 high-definition screens and offer table games, including blackjack and craps. With seating for approximately 200 guests on its first level, additional outdoor patio seating is slated to open in Spring 2024.
YBR Casino & Sports Book and Point Place Casino: These existing venues will undergo rebranding to align with the TS Sports identity, emphasizing a unified and dynamic sports betting experience.
Transition from Caesars Partnership:
In 2019, Turning Stone Enterprises entered into a marketing partnership with Caesars Sportsbook to provide in-person sports betting. With the conclusion of this marketing deal, Turning Stone Enterprises will independently operate and oversee TS Sports, continuing to deliver an exciting sports betting and entertainment experience.
Ray Halbritter, Oneida Indian Nation representative and Turning Stone Enterprises CEO, stated: “The launch of TS Sports will help us continue this tradition as we further evolve these venues and the experience they offer.”
Ongoing Renovations and Investments:
The rebranding initiative aligns with Turning Stone Enterprises’ broader efforts to enhance its offerings. In July, the Oneida Indian Nation announced a $370 million capital investment for the largest renovation of New York’s Turning Stone Resort Casino in two decades. This comprehensive project includes the addition of a new conference center, outdoor event spaces, and a hotel.
The introduction of TS Sports signifies a strategic step forward for Turning Stone Enterprises in the competitive sports betting market. By unifying its sportsbooks under a single brand, the organization aims to provide patrons with a cohesive and immersive experience. As the rebranded venues open their doors, the synergy between entertainment, gaming, and a dynamic atmosphere is expected to elevate the overall sports betting landscape in the region.