Betr Holdings, a prominent microbetting-focused gaming company, has announced a significant addition to its product lineup with the launch of Betr Picks. This new pick ’em style fantasy game complements the company’s existing online sports betting (OSB) products, including both real money and free-to-play options under Betr Sportsbook.
Betr Picks Overview:
Betr Picks introduces a captivating pick ’em style fantasy game available in 24 jurisdictions, with plans for further expansion to at least 30 jurisdictions by the end of 2023. The game allows users to make selections of “More” or “Less” from a variety of player projections, enabling them to build a lineup comprising two to eight players. Players have the exciting opportunity to win up to 100 times their initial entry if they correctly predict all 8 picks.
CEO Insights:
Joey Levy, Founder and CEO of Betr, expressed excitement about the expansion of Betr Gaming’s business through the introduction of Betr Picks. Levy highlighted the strategic alignment of Betr Picks with the company’s broader goals, aiming to engage real money gaming users across the United States. The integration of Betr Picks leverages the nationwide presence of Betr Media, providing a complimentary pre-match experience to the company’s in-play focused OSB product.
Levy stated, “We believe Betr Picks already features a strong core user experience relative to existing pick ’em products.” He also teased several upcoming enhancements, including more sports, game modes, media integrations, and improved deposit and withdrawal capabilities.
Acquisition of Chameleon Platform:
In addition to Betr Picks, Betr Holdings recently made headlines with the acquisition of the Chameleon platform from FansUnite Entertainment. This strategic move allows Betr to vertically integrate Chameleon’s technology into its platform. The acquisition positions Betr Holdings to accelerate its market coverage in sports betting and igaming, including the seamless launch of an integrated sportsbook and casino. The move is expected to result in long-term cost savings while enhancing the overall gaming experience for users.
Betr Holdings’ expansion through the launch of Betr Picks and the strategic acquisition of the Chameleon platform reflects the company’s commitment to innovation and market leadership. The incorporation of new gaming verticals and technological integrations positions Betr as a dynamic player in the evolving landscape of online gaming and sports betting. As the company continues to grow its presence in various jurisdictions, the gaming community can anticipate an enriched and diverse gaming experience.