Lottery firm Jackpocket has extended its presence to Massachusetts through a strategic partnership with Circle K, making it the 17th state available for lottery play on the Jackpocket app. The collaboration with Circle K, known for its commitment to enhancing customer convenience, enables players to seamlessly place ticket orders, receive notifications about winnings, and access an image of their tickets directly through the Jackpocket app.
Strategic Expansion and Accessibility Mission:
The expansion into Massachusetts follows Jackpocket’s recent launch in Nebraska in June, marking another significant milestone for the company. Jackpocket’s CEO, Peter Sullivan, emphasizes the brand’s mission to enhance accessibility and convenience in lottery play, aligning with the company’s commitment to making the lottery experience more user-friendly.
Sullivan stated, “As Tuesday’s Mega Millions crosses the $1bn mark, it’s easier than ever to play your favorite games from anywhere in Massachusetts.” This sentiment underscores Jackpocket’s dedication to providing a seamless and accessible lottery experience, especially during high-profile jackpot events.
Circle K Partnership and Customer Convenience:
The collaboration with Circle K serves as a strategic move to enhance customer convenience. Melissa Lessard, Head of North American Marketing at Circle K, expressed pride in the partnership, highlighting Circle K’s commitment to making life easier for customers. She noted that the integration of Jackpocket’s services allows customers to order official state lottery tickets effortlessly with a simple tap on their devices.
Board Advisor Appointment and Strategic Guidance:
In a strategic move, Jackpocket has appointed Kelly Gillease as a Senior Advisor to its board of directors. In this role, Gillease will contribute her expertise to guide the company’s short and long-term marketing goals. The appointment reflects Jackpocket’s strategic approach to seek experienced professionals who can provide valuable insights during a period of rapid growth and product expansion.
Technology Enhancement:
Jackpocket continues to prioritize technological enhancements. In March, the company introduced a new desktop version of its app, providing players in 15 states with enhanced accessibility to their accounts. This move aligns with Jackpocket’s commitment to leveraging technology to improve the user experience and expand its reach.
Massachusetts Gaming Revenue Overview:
The article also touches on the broader gaming landscape in Massachusetts, reporting combined taxable gaming revenue of $100.5 million from casino wagering in June. Sports wagering contributed an estimated $32.2 million in taxable revenue, bringing the total to $132.8 million. Notable contributions came from Encore Boston Harbor, MGM Springfield, and Plainridge Park Casino.
Jackpocket’s strategic expansion into Massachusetts, facilitated by its partnership with Circle K, underscores the company’s commitment to revolutionizing the lottery experience. The collaboration not only enhances accessibility for players but also aligns with Jackpocket’s mission to make lottery play more convenient and enjoyable. The appointment of Kelly Gillease and the continuous technological enhancements further position Jackpocket as a key player in the evolving landscape of lottery services.