Lei Wai Nong, Macau’s Secretary for Economy and Finance, revealed that the region expects to welcome a total of 28 million visitors by the end of the year, an optimistic outlook following a robust performance between January and November, where arrivals exceeded 25 million. This positive trend aligns with the government’s strategic plans to enhance promotional efforts, targeting key markets in Northeast Asia and Southeast Asia.
Visitor Arrival Statistics:
Figures from the Statistics and Census Service (DSEC) highlight that the total number of visitor arrivals through October reached 22,685,476.
Lei Wai Nong mentioned that, in January, daily international visitor arrivals were only 10% of the 2019 figures, but by August, they exceeded 70% of the 2019 benchmarks.
Optimistic Year-End Projection:
Lei Wai Nong expressed confidence that Macau will achieve the targeted 28 million visitor arrivals by the end of the year.
This projected result would signify a remarkable recovery, reaching around 74% of the record 39,406,181 visitors in 2019.
Government’s Next Steps:
The Macau SAR Government, as outlined in the November Policy Address, plans to intensify promotions in 2024 to attract international visitors.
A specific focus will be directed towards Northeast Asia and Southeast Asia to diversify and broaden the visitor source markets.
Industry Insights from Wynn Macau Ltd:
Linda Chen, President, Vice Chairman, and Executive Director of Wynn Macau Ltd, anticipates a higher hotel occupancy rate in December compared to November.
Wynn is actively contributing to the revitalization of Macau, organizing a live tourism promotion during the Christmas season and inviting snooker stars to the pedestrian area of Rua da Felicidade.
Wynn’s Commitment to Macau’s Renaissance:
Wynn, having recently launched the “Rua da Felicidade Pedestrian Zone,” is dedicated to the revitalization of Macau.
The inaugural Macau Snooker Masters at Wynn Palace this month aligns with their efforts to attract visitors and showcase the historic district.
Macau’s optimistic year-end projections underscore the region’s resilient recovery in the tourism sector. The positive momentum from January to November reflects the adaptability and appeal of Macau as a destination. As the government gears up for enhanced promotions in 2024, the collaboration between public and private sectors, exemplified by Wynn Macau Ltd, remains crucial for sustaining growth and revitalizing key areas. The anticipated surge in year-end tourism signifies not only a strong recovery but also the potential for Macau to regain its status as a premier international destination.