Red Earth Casino, located in Thermal, California, has initiated the installation of the Quick Custom Intelligence (QCI) AGI Platform, signaling a strategic move to enhance marketing, player development, and casino operations. The deployment of QCI’s innovative platform aligns with Red Earth Casino’s commitment to efficiency and continuous improvement of the guest experience.
Key Implementation Details:
The QCI AGI Platform, a comprehensive data and resort tooling solution, is set to empower the marketing, player development, and casino operations teams at Red Earth Casino. Training sessions for these teams are scheduled to commence soon. The casino, situated between Indio and Brawley on Highway 86, boasts a diverse gaming offering, featuring over 400 slot machines.
Noel Laursen, General Manager of Red Earth Casino, expressed enthusiasm about integrating QCI’s suite of products, emphasizing their potential to enhance efficiency and contribute to the ongoing goal of elevating the guest experience at Red Earth Casino.
Dr. Ralph Thomas, CEO of QCI, conveyed appreciation to Red Earth Casino for choosing QCI as its data and resort tooling provider. He highlighted the tailored nature of the QCI AGI Platform, specifically designed to meet the needs of resort casinos. With a track record of over 4,000 gaming executives worldwide utilizing the QCI platform, Dr. Thomas expressed confidence in the platform’s ability to cater to the dynamic requirements of Red Earth Casino.
QCI’s Ongoing Innovation:
QCI remains committed to innovation to address the evolving needs of gaming resort operators. The QCI AGI Platform, developed with a focus on data enrichment, modernizes the operational environment for hosts, marketing executives, and casino gaming operators. The partnership with Red Earth Casino is another milestone in QCI’s mission to provide cutting-edge solutions to the gaming industry.
Previous Success and Collaborations:
In June, QCI collaborated with Live! Casinos to deploy version 5.2 of the QCI Enterprise Platform at casinos in Maryland, Philadelphia, and Pittsburgh. This deployment showcased QCI’s dedication to continuous improvement and meeting the diverse needs of its casino partners.
The integration of the QCI AGI Platform at Red Earth Casino represents a strategic investment in advanced data and resort tooling solutions. As the casino industry evolves, innovative platforms like QCI’s play a pivotal role in optimizing operations and delivering an exceptional guest experience. The collaboration between Red Earth Casino and QCI underscores the significance of technology-driven partnerships in shaping the future of the gaming landscape.