NeoGames, through its subsidiary Pariplay, has announced a significant expansion of its collaboration with Tipico US. The new agreement focuses on providing Tipico’s players in New Jersey with access to Pariplay’s Wizard Games titles, along with a curated selection of content from its Fusion offering. This strategic partnership builds upon an existing deal, as Tipico is already a valued customer of Pariplay in the European market. The integration of Pariplay’s content into Tipico’s online casino platform in New Jersey is scheduled for Q1 2024.
Key Elements of the Agreement:
Content Access for Tipico US: Pariplay’s Wizard Games, known for their engaging and diverse portfolio, will be made available to Tipico’s player base in New Jersey. This inclusion is part of Tipico’s efforts to enhance its online casino offering with high-quality content.
Fusion Aggregated Content: In addition to Wizard Games, Tipico US will leverage Pariplay’s Fusion offering, providing players with access to a broad spectrum of aggregated content. The Fusion platform is designed to offer a seamless and enriched gaming experience, catering to diverse player preferences.
Integration Timeline: The integration of Pariplay’s content into Tipico’s online casino platform is slated for the first quarter of 2024. This timeline reflects the companies’ commitment to delivering an enhanced gaming experience to players in a timely manner.
Strategic Significance:
Tsachi Maimon, President and Head of iGaming at NeoGames, expressed enthusiasm about extending their successful collaboration with Tipico into the U.S. market. With a focus on providing compelling content, Maimon highlighted the strategic importance of North America, expressing confidence that the partnership would elevate Pariplay’s presence in the region.
Adrian Vella, US CEO at Tipico, echoed the sentiment, noting the excitement surrounding the launch of their improved online casino platform in New Jersey. The addition of Pariplay’s Wizard Games and Fusion content aligns with Tipico’s commitment to offering a diverse and enjoyable gaming experience to its player base.
Continued Market Expansion:
This development follows Pariplay’s successful entry into the Pennsylvania market earlier in 2023 through a collaboration with Rush Street Interactive (RSI). The company’s strategic initiatives reflect its growing influence in the North American iGaming landscape.
The expanded partnership between Pariplay and Tipico US signifies a pivotal step in delivering enhanced gaming content to players in New Jersey. As the collaboration unfolds in Q1 2024, the integration of Wizard Games and Fusion offerings is poised to contribute to the dynamic and evolving online casino landscape in the U.S. market.