BetMGM, a leading iGaming and sports betting operator, has recently announced a strategic partnership with renowned casino game developer NetGaming. This collaboration marks a significant milestone, as NetGaming’s portfolio of slot titles is set to be exclusively available on BetMGM Casino in Michigan, making it the first online platform in the United States to feature NetGaming’s engaging content.
Expanding Horizons:
BetMGM is committed to providing players with a diverse and entertaining gaming experience. Oliver Bartlett, Director of Gaming at BetMGM, expressed excitement about offering players more choices and exclusive content. The partnership with NetGaming is poised to enhance BetMGM’s online casino offerings not only in Michigan but also in other states where BetMGM’s iGaming platform is live.
NetGaming’s Unique Offerings:
NetGaming, known for its distinctive themes and captivating gameplay, brings a fresh dimension to BetMGM’s award-winning online casino. Players can anticipate enjoying titles such as “3 Wild Jokers,” “Skulls Gone Wild,” and the exclusive “Shelby” online video slot, a product of collaboration with renowned car manufacturer Carrol Shelby.
Strategic Launch in Michigan:
Michigan serves as the inaugural launchpad for NetGaming’s content on BetMGM Casino. The collaboration showcases NetGaming’s commitment to providing high-quality games, with the CEO, Pallavi Deshmukh, emphasizing the excitement of working with BetMGM. The partnership signifies the beginning of a long-term relationship, with plans to expand NetGaming’s content across the United States as more states regulate online gaming.
Innovative Dual Play Roulette:
BetMGM continues to push the boundaries of innovation by introducing Dual Play Roulette, in collaboration with Atlantic City’s Borgata Hotel Casino. This cutting-edge roulette experience, powered by Evolution, seamlessly integrates physical and online gameplay, allowing players at the roulette table and those online to participate in the same game. The immersive experience is facilitated by multiple cameras strategically positioned around the table.
Market Access Agreement in Kentucky:
BetMGM’s expansion efforts extend to Kentucky, where the company has signed a market access agreement with Revolutionary Racing Kentucky (RRKY). This agreement positions BetMGM to launch its online and retail sports betting platform in Kentucky once legal sports betting is officially introduced in the state.
June Revenue Snapshot in Michigan:
Despite BetMGM’s strategic moves, Michigan’s combined commercial and tribal operators reported a slight decline in gross Internet casino gaming and sports betting receipts in June. The total gross receipts of $169.3 million represented an 8.9% decrease compared to May’s $185.8 million. Internet gaming gross receipts were $151 million, while gross sports betting receipts amounted to $18.3 million.
The Michigan Gaming Control Board’s report indicated that combined iGaming and internet sports betting adjusted gross receipts (AGR) for June were $146.1 million, with $136.9 million from iGaming and $9.2 million from internet sports betting. This reflected a 1% increase in iGaming AGR and a 58% decrease in sports betting AGR compared to May 2023. However, when compared to June 2022, iGaming AGR saw a notable increase of 25.1%, and sports betting AGR surged by an impressive 83.9%.
BetMGM’s collaboration with NetGaming underscores the dynamic nature of the online gaming industry, with a focus on delivering innovative and exclusive content to players. The introduction of NetGaming’s slot titles on BetMGM Casino in Michigan marks a pioneering step for the US online casino landscape. As BetMGM continues to expand its offerings and partnerships, the industry can anticipate further advancements in the online gaming experience, with potential ripple effects in states where iGaming regulation is on the horizon.