NeoGames S.A, a technology-driven provider of end-to-end iLottery and iGaming solutions, proudly announces a significant milestone as its subsidiary, BtoBet, enters a long-term sportsbook partnership with Alberta Gaming, Liquor & Cannabis (AGLC) for PlayAlberta.ca. As the exclusive legal online gambling platform for the Canadian province of Alberta, PlayAlberta.ca will now benefit from BtoBet’s fully managed sportsbook solution, marking the company’s entry into the North American market. This partnership underscores NeoGames’ commitment to delivering unparalleled online sports betting entertainment and elevating the player experience for Alberta’s online gaming community.
Strategic Partnership Overview:
BtoBet, as a subsidiary of NeoGames, solidifies a strategic and long-term partnership with AGLC and PlayAlberta.ca, extending its expertise in sportsbook provision to the North American market. This collaboration is a testament to BtoBet’s commitment to innovation and providing cutting-edge solutions in the rapidly evolving iGaming landscape.
PlayAlberta.ca: Alberta’s Legal Online Gambling Hub:
PlayAlberta.ca, operated by AGLC, serves as the sole legal online gambling website for the province of Alberta. This partnership with BtoBet aims to enhance and expand PlayAlberta’s sports betting platform, bringing a new level of entertainment to players in the region.
NeoPollard Interactive’s Role:
In addition to the agreement with BtoBet, AGLC has an existing partnership with NeoPollard Interactive to develop and maintain PlayAlberta’s overall gambling platform. This collaborative approach ensures a comprehensive and seamless integration of gaming and sportsbook solutions for the online platform.
BtoBet’s Fully Managed Sportsbook Solution:
BtoBet’s role in the partnership involves providing a fully managed sportsbook solution to PlayAlberta, focusing on delivering an optimized and engaging sports betting experience. The company’s expertise in quick integration, compliant technology, and rapid speed-to-market capabilities positions it as a key player in advancing the online gambling landscape for PlayAlberta.ca.
Migration Timeline:
The collaboration outlines plans for PlayAlberta’s online sportsbook migration to BtoBet’s state-of-the-art sportsbook technology during Q3 2023. This timeline underscores the efficiency and agility of BtoBet’s solutions, ensuring a smooth transition and an enhanced betting experience for PlayAlberta’s users.
Expansion and Localization:
Tsachi Maimon, President and Head of iGaming at NeoGames, expresses excitement about ushering in the next generation of betting experiences. BtoBet’s collaboration with PlayAlberta emphasizes localized betting offers, including dedicated options for the Canadian Football League, the Premier Lacrosse League, and unique special bets for various sports featuring Canadian athletes. This approach aligns with the growing demand for personalized and region-specific betting content.
Future Growth Prospects:
As the partnership between BtoBet and PlayAlberta unfolds, the focus on delivering optimal betting entertainment becomes paramount. BtoBet’s proven leadership in sportsbook provision positions it as a key player in driving future growth initiatives, offering a glimpse into the next chapter of online sports betting in Alberta and potentially beyond.
NeoGames’ BtoBet subsidiary’s exclusive sportsbook partnership with PlayAlberta.ca marks a pivotal moment in the evolution of online gambling in the Canadian province of Alberta. The collaboration not only reinforces BtoBet’s position as a global leader in sportsbook solutions but also signifies a strategic move into the North American market. As PlayAlberta.ca aims to elevate its sports betting platform with BtoBet’s innovative technology, the partnership sets the stage for an exciting future of localized and engaging online betting experiences for Alberta’s gaming enthusiasts.