Octoplay, a prominent casino game developer, has significantly strengthened its position in the Romanian market by directly integrating with Superbet, a leading operator in the region. This strategic move involves the introduction of Octoplay’s online slot titles, including popular games like Pearly Shores and Star Kingdom, into Superbet’s extensive gaming portfolio.
Octoplay’s Strategy and CEO’s Perspective:
Octoplay’s CEO, Carl Ejlertsson, emphasizes the importance of partnering with top operators like Superbet. Ejlertsson underscores Octoplay’s commitment to understanding player preferences, using this knowledge to develop premium online slot content. He highlights the competitive nature of the market and the necessity to stand out, asserting that Octoplay achieves this by crafting slot machines that captivate and engage players.
Superbet’s Commitment to Premium Content:
Nicholas Yu, Head of Gaming Content at Superbet, reinforces the significance of premium content in attracting and retaining players. The partnership with Octoplay aligns with Superbet’s strategy to enhance its gaming offerings with proven, in-demand online slots. Yu praises Octoplay’s ability to strike a balance between various elements, including theme, design, sound, bonuses, and gameplay, creating an immersive experience for players.
Octoplay’s Expanding Reach:
Octoplay’s collaboration with Superbet follows successful partnerships with major players in the industry, such as Paddy Power and Betfair, facilitating Octoplay’s entry into the UK market. These partnerships granted players access to Octoplay’s slot machines, featuring titles like Zeus Smash and Lollicat. Additionally, Octoplay secured a supplier license from Sweden’s Spelinspektionen, enabling access to its slot library in Sweden through its remote gaming server.
European Expansion and Collaborations:
Beyond the UK market, Octoplay has expanded its footprint across Europe through a partnership with Soft2Bet earlier in the year. This strategic move reflects Octoplay’s commitment to establishing a strong presence in key European markets.
Octoplay’s expansion in the Romanian market, marked by its integration with Superbet, demonstrates the company’s strategic focus on collaboration with leading operators. The emphasis on premium content and understanding player preferences positions Octoplay as a key player in the competitive world of online gaming. With successful forays into the UK market and partnerships across Europe, Octoplay continues to shape the gaming landscape, offering engaging and immersive experiences to players worldwide.