Premier Greyhound Racing (PGR) recently announced a groundbreaking exclusive broadcasting deal with Sky Sports Racing, set to commence on January 1, 2024. This collaboration promises to revolutionize the coverage of greyhound racing, offering enthusiasts unprecedented access through Sky Sports Racing and a dedicated online platform, greyhounds.attheraces.com. PGR’s strategic investment in data tools ensures an enhanced viewer experience, with improved graphics for form analysis, statistics, racecards, bet prompts, and race predictors.
Broadcasting Platforms:
PGR’s races will be broadcast on Sky Sports Racing, renowned for its high-quality horse racing coverage in the UK and Ireland.
Daily coverage from PGR tracks will include a dedicated red button channel accessible to Sky customers.
All PGR races will be streamed live on the newly launched website section, greyhounds.attheraces.com.
Enhanced Viewer Experience:
PGR’s commitment to a superior viewer experience is evident through the integration of data tools, providing enhanced graphics for form analysis, statistics, racecards, bet prompts, and race predictors.
The dedicated red button channel and online streaming at greyhounds.attheraces.com aim to offer fans unparalleled access to live greyhound racing, fostering increased engagement.
Future Developments:
A second phase of greyhound offerings is anticipated on attheraces.com, with a new site set to launch in autumn 2024.
The expansion indicates a long-term commitment to the sport’s growth, with continuous efforts to provide innovative and immersive experiences for viewers.
Industry Perspective:
Mark Kingston, Director at Premier Greyhound Racing, expresses enthusiasm for the partnership, highlighting Sky Sports Racing’s reputation for high-quality broadcast and digital coverage.
The partnership aims to extend the reach of greyhound racing, attract more fans, and ensure a prosperous future for the industry.
Viewer Accessibility:
The inclusion of a dedicated red button channel for Sky customers underscores PGR’s commitment to making greyhound racing easily accessible to a broad audience.
Live streaming on greyhounds.attheraces.com further democratizes access, allowing enthusiasts to enjoy races from the comfort of their homes.
Sky Sports Racing’s Perspective:
James Singer, Commercial and Media Rights Director at Sky Sports Racing, emphasizes the significance of the partnership in catering to viewer preferences.
The collaboration aligns with the growing appetite for dedicated greyhound racing coverage, as revealed by Sky Sports Racing’s research.
Premier Greyhound Racing’s exclusive broadcasting deal with Sky Sports Racing marks a pivotal moment for the industry. With a focus on innovation, enhanced viewer experience, and a commitment to the sport’s welfare, this partnership is poised to elevate greyhound racing to new heights. As PGR and Sky Sports Racing continue to invest in technology and expand their offerings, fans can anticipate an immersive and engaging future for greyhound racing coverage.