In a strategic move to further diversify its digital entertainment portfolio, Hard Rock Digital has unveiled the creation of Hard Rock Games, a dedicated business unit with a primary focus on developing and managing free-to-play online games. Bolstered by the recent acquisition of WGames, a prominent player in the social mobile gaming sector, Hard Rock Games is poised to elevate its in-house technology, operational efficiency, and developmental capabilities.
Hard Rock Games’ Objectives:
Hard Rock Digital, known for its iconic presence in the entertainment and hospitality industry, aims to leverage the growing popularity of free-to-play online games through its newly established business unit. Rafi Ashkenazi, Executive Managing Director of Hard Rock Digital, expressed enthusiasm about the prospects, stating, “With the addition of WGames’ world-class games, technology, and operations, we have set the stage to accelerate growth for our social gaming business.” The creation of Hard Rock Games signifies a strategic step toward enhancing digital engagement and providing unparalleled entertainment experiences to a global player community.
Acquisition of WGames:
The recent acquisition of WGames, a social mobile gaming company, plays a pivotal role in shaping the capabilities of Hard Rock Games. This strategic move not only brings in valuable technology and operational expertise but also positions Hard Rock Digital to offer a diverse range of high-quality games to its audience.
Daniel Kajouie, Founder of WGames and Managing Director of Hard Rock Games, expressed his honor in being part of the Hard Rock organization. He emphasized the shared commitment to developing immersive gaming experiences for millions of customers worldwide, aligning with Hard Rock’s status as a global entertainment and hospitality leader.
Seminole Hard Rock Appoints Elena Alvarez:
In another notable development within the Hard Rock ecosystem, Seminole Hard Rock has appointed Elena Alvarez as Senior Vice President of Marketing and Brand Partnerships for Seminole Gaming and Hard Rock International. Alvarez’s responsibilities include the strategic development of brand activations and the seamless integration of assets across hotels, cafes, retail, and casinos.
Alvarez, who also oversees global marketing for the cafe division of Hard Rock International, reports to Jeff Hook, Executive Vice President of Marketing/CMO of Seminole Hard Rock Support Services. In matters related to brand partnerships, she reports to Keith Sheldon, President of Entertainment. This strategic appointment reflects Hard Rock’s commitment to enhancing marketing strategies and creating cohesive brand experiences across its diverse offerings.
The launch of Hard Rock Games and the strategic acquisition of WGames signal Hard Rock Digital’s commitment to staying at the forefront of the digital entertainment landscape. With a focus on free-to-play online games, the new business unit aims to captivate audiences globally. Elena Alvarez’s appointment further underscores the company’s dedication to refining marketing strategies and creating immersive brand experiences. As the digital entertainment portfolio expands, Hard Rock Digital positions itself for continued success and innovation in the dynamic world of online gaming and hospitality.