AI and data science company Future Anthem has reaffirmed its commitment to charity for the second consecutive year by extending support to children at Great Ormond Street Hospital. The company’s charitable initiative involved donating carefully selected toys sourced from Hamleys department store in Central London. Future Anthem encouraged its operator and supplier partners to participate by choosing toys reminiscent of their childhood, creating a heartwarming connection with the recipients.
Key Charity Initiatives:
Toys Selection: Future Anthem invited its operator and supplier partners to select toys they fondly remembered from their childhoods. These items ranged from magnetic building blocks to classic storybooks like Lorna Balian’s ‘The Animal’ and literary masterpieces such as the ‘Lord of the Rings’ novels.
Purchases and Delivery: The chosen toys were then purchased by Future Anthem and delivered to the charity team at Great Ormond Street Hospital. The intention was to spread joy and create positive experiences for the children during the festive period.
Statements from Leigh Nissim, Founder and CEO:
Leigh Nissim, Founder and CEO of Future Anthem, expressed immense pride in the company’s charitable commitments. He highlighted the feel-good factor that permeates the entire organization through such initiatives. Drawing inspiration from the success of last year’s donation, Nissim emphasized the desire to establish this charitable tradition as an annual event. He found immense reward in bringing joy to children during the festive season and emphasized the special significance of involving operator and supplier partners in the process.
Previous Collaborations and Technological Contributions:
Partnerships: Future Anthem has previously collaborated with industry players such as Lady Luck Games and RAW iGaming, leveraging AI-powered tools like Amplifier AI. The goal of these collaborations has been to enhance player experiences and optimize game performances using innovative technologies.
Future Anthem’s commitment to charitable initiatives reflects a broader industry trend of companies contributing positively to their communities. By engaging its partners in selecting toys for donation, Future Anthem not only spreads joy to children at Great Ormond Street Hospital but also fosters a sense of connection and nostalgia within the gaming industry. As the company continues to explore the intersection of technology and social responsibility, it sets an example for others to follow, demonstrating the positive impact businesses can have on the lives of those in need.