Leading operator Betsson has solidified its commitment to Greek sports by securing the naming sponsorship for the Greek Cup from 2023 to 2026. The long-term partnership with the Hellenic Football Federation (HFF) aligns with Betsson’s dedication to supporting Greek sports and coincides with the operator’s 60th anniversary.
Betsson’s Enduring Support for Greek Sports:
Betsson’s role as the naming sponsor for the Greek Cup underscores its enduring support for Greek sports. The three-year deal reflects Betsson’s commitment to contributing to the growth and success of sporting events in the region.
Excitement from Betsson’s Chief Commercial Officer:
Ronni Hartvig, Chief Commercial Officer of Betsson Group, expressed excitement about the sponsorship deal. He emphasized the pride in supporting the Greek Cup and commended the efforts of the Betsson Greece team in fostering positive contributions to the local sports community.
Hellenic Football Federation’s Perspective:
Panagiotis Mpaltakos, the President of the Hellenic Football Federation, welcomed Betsson as the naming sponsor for the Hellenic Cup. He highlighted the benefits of the three-year agreement, emphasizing the partnership’s positive impact on the organization’s ongoing efforts to enhance the prestige and history of the Cup.
Commitment to Continuous Improvement:
Mpaltakos emphasized the commitment to continuous improvement in HFF events, especially the prestigious Greek Cup. The partnership with Betsson is seen as a collaborative effort to elevate the tournament’s status and provide participating teams with opportunities for recognition.
Advancing Gambling Sponsorship in Sport:
This sponsorship deal contributes to the evolving landscape of gambling sponsorship in sports. Betsson’s involvement in naming the Greek Cup adds to the broader discussion surrounding responsible and meaningful partnerships between gambling operators and sporting events.
Industry Trends:
The naming sponsorship by Betsson follows industry trends where operators align with sports events to enhance brand visibility and engagement. Earlier examples, such as Virgin Bet sponsoring the Cheltenham December Gold Cup, highlight the growing synergy between the gambling industry and sports sponsorships.
Betsson’s naming sponsorship for the Greek Cup signifies not only a strategic partnership but also a commitment to the development of Greek sports. As the operator celebrates its 60th anniversary, this collaboration demonstrates the positive impact that responsible gambling operators can have on the sports community. The future of gambling sponsorships in sports will likely see continued efforts to forge meaningful connections and contribute to the growth and success of sporting events globally.