Games provider Wazdan continues to strengthen its foothold in the vibrant New Jersey gaming market with a strategic collaboration with PlayStar. The partnership, facilitated by Light & Wonder’s platform, underscores Wazdan’s commitment to delivering engaging and immersive gaming experiences to players in the state. This move follows successful alliances with other key operators in New Jersey, including Tipico, DraftKings, and Rush Street Interactive.
Details of the Collaboration:
Wazdan’s extensive portfolio of games will be seamlessly integrated into PlayStar’s offerings through the Light & Wonder platform. The collaboration aims to further enhance the gaming content available to New Jersey players, providing them with a diverse and captivating selection of titles.
Andrzej Hyla, Chief Commercial Officer at Wazdan, expressed enthusiasm about the collaboration, highlighting the positive growth the company has experienced in New Jersey. Hyla emphasized Wazdan’s dedication to delivering exceptional gaming content and expressed confidence in providing players with even more outstanding experiences.
Dan Alexander, Chief Operating Officer at PlayStar, echoed the excitement, noting Wazdan’s position as a leading provider in the state. The integration process, facilitated by Light & Wonder, was described as seamless, reinforcing the commitment to delivering a top-tier gaming experience for players.
Wazdan’s Success in New Jersey:
Wazdan’s foray into the New Jersey gaming landscape has been marked by positive outcomes and player appreciation. The company’s engaging and immersive content has resonated well with the local audience, contributing to its growing presence in the state.
Industry Context:
New Jersey’s gaming revenue for October reached $487.1 million, marking a significant 9.3% increase from October 2022. The state’s casinos, horse tracks offering sports betting, and online partners collectively reported robust figures, showcasing the overall strength and resilience of the gaming sector in New Jersey.
As Wazdan deepens its collaboration with PlayStar, the expansion of its gaming portfolio in New Jersey reflects the company’s strategic approach to a key market. The continued positive trajectory of gaming revenue in the state positions New Jersey as a dynamic and thriving hub for gaming activities. Wazdan’s commitment to delivering exceptional content aligns with the evolving preferences of players, ensuring an exciting and diverse gaming experience in one of the United States’ prominent gaming markets.