BetMGM, a leading sports betting and gaming operator, has solidified its collaboration with the National Hockey League (NHL) through a multi-year partnership extension. The renewed agreement cements BetMGM’s status as the Official Sports Betting and Gaming Partner of the NHL, promising an enhanced fan experience and innovative offerings.
Key Highlights of the Partnership Extension:
BetMGM will retain its coveted position as the National Hockey League’s Official Sports Betting and Gaming Partner, emphasizing a commitment to delivering engaging content and unparalleled entertainment to hockey enthusiasts.
As part of the extended partnership, BetMGM will leverage NHL imagery to craft team and League-branded casino games. These unique offerings are poised to capture the essence of the NHL and resonate with fans seeking immersive gaming experiences.
BetMGM’s presence will extend to nationally televised broadcasts, providing a platform to showcase its offerings and engage with a broader audience during key hockey events.
Insights from BetMGM CEO and NHL Vice President:
Adam Greenblatt, CEO of BetMGM, expressed enthusiasm about the partnership extension, highlighting the opportunity to enhance the BetMGM product and deliver exceptional entertainment tailored to hockey aficionados. The aim is to create unforgettable experiences for fans while aligning the brand with the thrill of NHL action.
Jason Jazayeri, NHL Vice President of Business Development, echoed the sentiment, emphasizing the excitement surrounding the partnership extension. The focus will be on building distinctive fan experiences, event activation, and media programming, ultimately offering fans new and exciting ways to connect with and enjoy the sport they love.
Recent Initiatives and Product Launch:
In a recent development, BetMGM introduced the Borgata Arcade at Borgata Online Casino in New Jersey. This product suite boasts over 120 games, featuring popular Slingo titles and themed slots such as Monopoly, Space Invaders, and Ghostbusters Triple Slime. The Borgata Arcade aligns with BetMGM’s commitment to providing a diverse and entertaining gaming experience.
The multi-year extension between BetMGM and the NHL signifies a strategic commitment to elevating the fan experience and creating dynamic connections between sports, gaming, and entertainment. The incorporation of NHL imagery into casino games and increased visibility during national broadcasts positions BetMGM as a key player in enhancing the synergy between sports and the gaming industry. As the partnership unfolds, fans can anticipate a fusion of athleticism, teamwork, and skill on the ice with the excitement of innovative gaming offerings from BetMGM.