The Betting and Gaming Council (BGC) has issued a comprehensive response to the CMS Select Committee report, addressing key points such as the rejection of proposals for a widespread ban on gambling advertising, sports sponsorship, and consumer promotions. The BGC emphasizes the potential adverse effects of a blanket ban on popular sports, job losses, and the likelihood of customers turning to unregulated online gambling markets.
Arguments Against a Blanket Ban:
The BGC echoes familiar arguments, asserting that a widespread ban could negatively impact sports like horseracing and football, leading to job losses and potentially driving customers toward unregulated online gambling. These points have been consistently raised by the BGC in the past, emphasizing the economic and regulatory complexities associated with a complete advertising ban.
Research on Advertising and Gambling-related Issues:
The BGC highlights that past research has not definitively established a direct link between exposure to gambling advertisements and the development of gambling-related issues. This stance underscores the need for evidence-based policymaking and challenges assumptions about the direct correlation between advertising and gambling-related harm.
Advocacy for Safer Gambling Practices:
The BGC advocates for strict adherence to guidelines ensuring that gambling advertisements and sponsorships comply with safer gambling messaging. The council emphasizes the importance of actively promoting responsible gambling tools and providing assistance to individuals concerned about their betting habits. This approach aligns with the industry’s commitment to fostering a safer gambling environment.
Commendation of the Sport Sponsorship Code:
The BGC commends the Committee’s endorsement of the Sport Sponsorship Code, emphasizing the importance of its prompt publication to elevate industry standards. This acknowledgment reflects the industry’s recognition of the need for responsible marketing practices and collaboration with regulatory bodies.
Endorsement of the UK Government’s Proposed Gambling Levy:
The BGC’s response also reiterates its endorsement of the UK Government’s proposed 1% gambling levy on online gambling companies. This levy aims to generate funds for research, prevention, and treatment of gambling addiction. The BGC supports the idea of applying the levy to all operators, including the National Lottery, as part of ongoing efforts to address challenges posed by digital betting and ensure fair contributions from gambling firms.
The Betting and Gaming Council’s response to the CMS Select Committee report provides a comprehensive overview of the industry’s stance on key issues, including advertising regulations and the proposed gambling levy. By emphasizing evidence-based policymaking, advocating for responsible gambling practices, and supporting industry standards, the BGC aims to contribute to the ongoing dialogue surrounding gambling regulations in the UK.