In Spring 2024, Paf, a trailblazer in responsible gaming since 1966, is set to revolutionize the entertainment offerings on the cruise ship M/S Birka Gotland. This initiative stems from a strategic partnership between shipping giants Viking Line and Gotlandsbolaget, forming the new entity Gotland Alandia. The collaboration aims to invest in Nordic cruises, exploring captivating destinations in Sweden, Denmark, Finland, and Latvia.
Gaming as a Central Element:
Paf’s role in this venture is pivotal, encompassing a diverse array of gaming options, including slot machines and table games. This addition is seamlessly integrated into the broader spectrum of entertainment choices available to guests, such as world-class restaurants, exclusive shopping experiences, and rejuvenating spa facilities.
Journey of Collaboration:
Jannik Svahnström, Head of New Sales at Paf, expresses enthusiasm about the collaboration, stating, “We are really looking forward to starting our cooperation straight away. It will be an exciting challenge to get all the new gaming machines and table games in place in the coming months.” This reflects Paf’s commitment to delivering a gaming concept that aligns seamlessly with the cruise experience.
Foundations of Responsibility:
Founded on the principles of responsible gaming, Paf not only extends its influence online but also has a physical presence on over 30 cruise ships across the Baltic and North Seas. The company recently showcased its commitment to social responsibility by involving employees in deciding where to donate a substantial sum of €100,000 ($109,260) to various charities.
Executive Perspective:
Susanne Kaarnimo-Knight, CEO of Gotland Alandia Cruises, echoed Paf’s excitement, emphasizing the company’s status as a well-established and natural partner. “Paf is a well-established company, and a natural partner for us. We are convinced that Paf can deliver a good package for the gaming experience onboard,” she remarked.
Setting Sail into the Future:
As the partnership between Paf and Gotland Alandia Cruises takes shape, it heralds a new era in cruise ship entertainment. The collaboration not only promises an immersive gaming experience but also underscores the commitment of both entities to offering a comprehensive and memorable journey for passengers.
The marriage of Paf’s gaming expertise with the visionary approach of Gotland Alandia Cruises is poised to redefine the cruise experience in the Nordic region. From responsible gaming principles to strategic philanthropy and the anticipation of new gaming installations, this collaboration encapsulates the essence of a dynamic and forward-looking partnership. The future holds the promise of not just maritime exploration but also a seamless fusion of entertainment, responsibility, and innovation for all those aboard M/S Birka Gotland.