In a strategic move to capture the dynamic landscape of esports betting, Rivalry, a prominent sports betting and media company, has recently introduced an innovative product known as “Same Game Combos.” This esports same-game parlay feature allows users to amalgamate multiple bets within a single match, presenting an enticing opportunity for a higher potential payout. The groundbreaking product is set to transform the esports betting experience and is currently available for top League of Legends, Counter-Strike, and Dota 2 matches.
Same Game Combos: A Paradigm Shift in Esports Betting
Rivalry’s Same Game Combos, powered by data feeds from PandaScore, marks a significant expansion of the company’s core esports betting offering. In 2022, esports betting constituted over 90% of Rivalry’s sportsbook handle, emphasizing the growing influence of esports in the betting landscape. The introduction of Same Game Combos aims to cater to the evolving preferences of the Millennial and Gen Z demographic, providing them with a novel and engaging way to interact with esports betting.
Key Features and Future Development
This innovative product not only allows users to combine various bets within a single match but also comes with custom branding and animations, enhancing the overall user experience. Rivalry plans to further enhance Same Game Combos by incorporating additional betting markets and expanding its support to new esports titles, including the likes of Valorant. The company’s commitment to staying at the forefront of technical and product innovation positions it as a leader in the ever-evolving landscape of betting entertainment.
Insights from Rivalry’s Leadership
Steven Salz, Co-founder and CEO at Rivalry, underscores the importance of meeting the high expectations of Millennial and Gen Z customers by introducing cutting-edge sports wagering experiences. Same Game Combos not only brings one of the most popular bets to a deeply engaged esports fan base but also reinforces Rivalry’s position as a pioneer in betting entertainment.
David King, Director of Product Design at Rivalry, emphasizes the significance of adding depth and options to their products. With a focus on an under-30 demographic that demands high-quality entertainment products, Rivalry aims to deliver a meaningful user experience that adds substantial value to the platform.
Mobile App Launch in Ontario and Diversified Betting Options
In May, Rivalry took another strategic step by launching its mobile app in Ontario. The app not only features esports betting on popular titles like Counter-Strike: Global Offensive, League of Legends, and Dota 2 but also provides users with the option to wager on traditional sports such as football, soccer, and basketball. This move aligns with Rivalry’s goal of catering to a diverse audience with varied betting interests.
As Rivalry continues to innovate and diversify its offerings, the introduction of Same Game Combos stands out as a testament to the company’s commitment to pushing the boundaries of esports betting. With a strong focus on user experience, technical innovation, and expanding market reach, Rivalry is poised to shape the future of esports wagering, captivating a new generation of bettors and solidifying its position as a trailblazer in the digital arena.