In a strategic alliance aimed at fortifying the integrity of collegiate sports, the Big 12 Conference has joined forces with US Integrity. This groundbreaking partnership introduces cutting-edge monitoring software and tools to thwart any engagement in prohibited sports wagering by student-athletes, coaches, and staff. The collaborative effort underscores a shared commitment to upholding transparency and trustworthiness in collegiate sports betting activities.
Key Partnership Details:
The Big 12 Conference and US Integrity have formalized a partnership that grants conference officials and each Big 12 institution access to US Integrity’s advanced monitoring software. This includes a suite of resources along with an annual onsite training program for all stakeholders involved in collegiate sports—student-athletes, coaches, staff, and officials. A notable addition to the arsenal is ProhiBet, a tool designed to enhance transparency by identifying and preventing prohibited bettors from placing wagers.
ProhiBet’s Role in Safeguarding Integrity:
At the core of this collaboration is ProhiBet, a state-of-the-art tool boasting encrypted data transfer capabilities. Matt Heap, Managing Director of ProhiBet, expresses enthusiasm about the partnership, emphasizing how the combination of ProhiBet’s technology and the Big 12’s dedication will elevate the transparency and trustworthiness of collegiate sports betting activities. ProhiBet aims to serve as a safeguard against any illicit attempts to compromise the integrity of sports within the Big 12 Conference.
Commitment to Compliance:
Big 12 Commissioner Brett Yormark underscores the conference’s unwavering commitment to sports betting compliance in light of the evolving landscape in the industry. He emphasizes that, in the current climate of sports betting, reinforcing efforts to ensure sport integrity across the conference is more critical than ever. The partnership with US Integrity aligns with this commitment, providing the Big 12 with the tools and resources necessary to proactively address the challenges posed by the intersection of collegiate sports and wagering activities.
US Integrity’s Recent Engagements:
This collaboration with the Big 12 Conference adds to US Integrity’s growing portfolio of initiatives aimed at preserving the integrity of sports. The company has recently renewed its partnership with 12 Tribes Colville Casinos, solidifying its presence in the gaming and entertainment sector. Additionally, a notable milestone is the newly inked deal with the University of Illinois Division of Intercollegiate Athletics (DIA), showcasing US Integrity’s expanding footprint in the collegiate sports landscape.
As collegiate sports and the sports betting landscape continue to evolve, the partnership between the Big 12 Conference and US Integrity emerges as a proactive step toward safeguarding the integrity of sports. The integration of cutting-edge monitoring software, coupled with the transparency-enhancing capabilities of ProhiBet, positions this collaboration at the forefront of efforts to maintain trust and integrity in collegiate sports betting. With a commitment to annual training and a comprehensive approach to compliance, the Big 12 Conference, alongside US Integrity, charts a course for a future where collegiate sports can thrive with confidence in their integrity and fairness.