Betr Holdings, a gaming company with a focus on microbetting, has marked another milestone with the launch of its real money sportsbook product in Virginia. This development follows successful launches in Ohio and Massachusetts, making Virginia the third state to experience the Betr Fantasy & Sportsbook app. The company is gearing up for further expansion in 2024 with the launch of Betr’s V1 Sportsbook, following its acquisition of the Chameleon platform from FansUnite. Joey Levy, founder and CEO of Betr, expressed excitement about entering the vibrant Virginia market and reiterated the company’s commitment to responsible gaming.
Real Money Sportsbook Launch in Virginia:
Betr Holdings has officially launched its real money sportsbook product in Virginia, introducing the Betr Fantasy & Sportsbook app. This marks the company’s third state entry after successful launches in Ohio and Massachusetts, further establishing its presence in the competitive U.S. sports betting market.
V0 Product Rollout:
Virginia becomes the final state where Betr is launching its V0 Sportsbook product. The rollout of this product is a precursor to the upcoming launch of Betr’s V1 Sportsbook, scheduled for additional and existing states in 2024. The phased approach demonstrates Betr Holdings’ strategic growth strategy in the evolving sports betting landscape.
Chameleon Platform Acquisition:
The expansion into Virginia follows Betr’s acquisition of the Chameleon platform from FansUnite, underlining the company’s commitment to enhancing its technological capabilities and providing an enriched user experience for sports betting enthusiasts.
App Accessibility:
The Betr Fantasy & Sportsbook app is now available on the iOS store, catering to Apple device users. Additionally, the Betr – Microbetting app is accessible on the Google Play store, ensuring a broad user base for the company’s innovative microbetting-focused gaming experiences.
Joey Levy’s Statement:
Joey Levy, the founder and CEO of Betr, expressed enthusiasm about expanding the online sports betting business, particularly in time for the NFL season. He highlighted Virginia’s dynamic fan base across collegiate and professional sports and underscored Betr’s commitment to responsible gaming practices in the new market.
Betr Picks Launch and Expansion Plans:
In July, Betr Holdings introduced Betr Picks, a pick ’em style fantasy game integrated into its real money and free-to-play online sports betting product, Betr Sportsbook. Betr Picks is already available in 24 jurisdictions, and the company aims to expand its fantasy reach to at least 30 jurisdictions by the end of 2023, showcasing Betr’s commitment to diversifying its offerings.
Betr Holdings’ entry into the Virginia sports betting market represents a strategic move in its expansion journey. With the successful rollout of the V0 Sportsbook product and plans for the V1 Sportsbook launch in 2024, Betr is poised to make a lasting impact in the dynamic U.S. sports betting landscape. The company’s commitment to responsible gaming, coupled with innovative products like Betr Picks, positions Betr Holdings as a key player in the evolving world of online sports betting.