A recent survey conducted by LiveScore among 2,000 England football fans has shed light on the challenges faced by enthusiasts during the World Cup. The findings indicate that a significant portion of fans, 52%, find the kick-off times inconvenient. Moreover, 36% admitted they can’t focus on anything else while a game is on, even if they are unable to watch it. These insights highlight the dedication and challenges football fans encounter during major tournaments.
Key Survey Findings:
Inconvenient Kick-off Times: Over half of the surveyed fans (52%) expressed dissatisfaction with World Cup kick-off times, emphasizing the inconvenience posed by scheduling.
Undivided Attention to Games: A noteworthy 36% of fans confessed that their attention is solely focused on the game, even if they can’t actively watch it. This underscores the intense emotional investment fans have in the tournament.
Dedication to Keeping Updated: The survey revealed that a substantial percentage of football fans are willing to do “whatever it takes” to stay updated on relevant scores, demonstrating the commitment of the fanbase.
Mobile Score Checks: A staggering 54% of fans reported receiving disapproval from their partners for checking scores on their phones, highlighting the impact of football on personal relationships.
Sneaking Away to Stay Updated: A significant 37% admitted to sneaking away to the toilet to keep track of a game, indicating the lengths fans go to stay connected with the action.
Workplace Challenges: Nearly one-fifth (19%) of respondents noted that their bosses were inflexible in allowing employees to watch games during working hours, revealing the potential workplace conflicts arising during major tournaments.
Insights from Emmanuel Petit:
Emmanuel Petit, offering insights on the survey findings, shared personal experiences of quickly checking his mobile even while working on live television. He highlighted the commonality of this behavior among fans and the discreet nature of staying updated during other commitments.
LiveScore’s Perspective:
Ric Leask, Marketing Director at LiveScore, acknowledged the unique challenges posed by this year’s tournament. With work, childcare responsibilities, and festive social plans, football fans find it increasingly difficult to balance fixtures with their daily lives. LiveScore aims to address this challenge by providing real-time score updates, ensuring fans stay connected to the action regardless of their schedules.
As the World Cup approaches, the survey results underscore the emotional investment and challenges faced by football fans. Inconvenient kick-off times, undivided attention to games, and the creative ways fans stay updated all contribute to the unique experience of being a football enthusiast during major tournaments. LiveScore’s commitment to keeping fans close to the action reflects an understanding of these challenges and the evolving dynamics of fan engagement in the digital age.