Coral is set to revolutionize the world of racing fan engagement with the launch of its innovative Coral Racing Club. Offering a unique opportunity for fans to experience racehorse ownership, the club introduces a range of exciting initiatives, including training yard visits, meetings with esteemed trainers, race day tickets, access to racehorse areas, and exclusive content. With four racehorses already in training for the upcoming Jump season, Coral is providing its customers with an unparalleled chance to be a part of the thrilling world of horse racing.
Exclusive Ownership Experience:
At the heart of Coral’s Racing Club is the chance for fans to step into the shoes of a racehorse owner. With four racehorses currently in training under the guidance of renowned trainers like Jonjo O’Neill, Joe Tizzard, Rebecca Menzies, and Scott Dixon, the club promises an authentic ownership experience. Coral is actively sourcing a fifth horse to complete the team. To participate, Coral customers need to opt into the Racing Club, submit ballots, and stand a chance to win this exclusive ownership experience.
Prizes and Benefits:
The perks of Coral’s Racing Club extend beyond ownership, with any prize money won by the horse going exclusively to the owner. The club members will also have the opportunity to enjoy training yard visits, interact with trainers, receive race day tickets, and gain access to all racehorse areas. Exclusive content further enhances the fan experience, providing an insider’s view of the world of horse racing.
Media Campaign and Advertising:
To announce the launch of the Coral Racing Club, a 60-second advertisement has been crafted to captivate audiences. The creative agency Bartle Bogle Hegarty spearheaded the media campaign, executed by the 7stars production company, and directed by Thomas James at Jackdaws Castle and Stratford Racecourse. The advertisement, featuring Coral Ambassador and former jockey Tom Scudamore, aims to convey the excitement and unique offerings of the Racing Club.
Free-to-Join Experience:
Coral emphasizes that the Racing Club is the only free-to-join racehorse ownership experience in the UK. The club’s ambition is to become the largest and most impactful Racing Club, bringing thousands of customers closer to the thrilling world of horse racing. Coral’s commitment to promoting and enhancing the appeal of racing is reflected in its significant investment in racing sponsorship, showcasing a dedication to advancing the sport.
Industry Impact:
Simon Clare, PR Director for Coral, highlights the significance of the Coral Racing Club as a transformative step in racing fan engagement. By offering an unparalleled ownership experience, Coral aims to differentiate itself in the market. The initiative not only showcases Coral’s commitment to the sport but also challenges the perception of bookmakers prioritizing other products over racing. Coral’s dual commitment to the Racing Club and increased sponsorship investment demonstrates its proactive role in elevating the profile of horse racing.
Coral’s Racing Club emerges as a groundbreaking initiative that promises to redefine fan engagement in the world of horse racing. By providing a free-to-join ownership experience and an array of exclusive perks, Coral aims to create an immersive and thrilling experience for racing enthusiasts. The launch of the Racing Club, coupled with a significant increase in sponsorship investment, positions Coral as a trailblazer in promoting and advancing the sport of horse racing in the UK.