Unibet, a leading online gambling platform, has announced a comprehensive partnership with Tour de Tietema, extending its reach to both the Netherlands and Belgium. Set to commence on January 1, 2023, Unibet will take center stage as the main sponsor of the TDT-Unibet Cycling Team. Beyond the commercial collaboration, the alliance aims to inspire sports enthusiasts to embrace cycling, aligning with Unibet’s commitment to social engagement through its Unibet Impact corporate social responsibility (CSR) program.
Strategic Sponsorship for Unibet Impact:
Unibet’s collaboration with Tour de Tietema is not merely a sponsorship; it’s a strategic move to foster social engagement. Unibet Impact, the local CSR program launched in the Netherlands, focuses on cultivating a safer and more responsible online gambling industry. The partnership with the TDT-Unibet Cycling Team serves as a vehicle to advance this mission while promoting the positive and healthy pursuit of cycling.
Inspiration from Tour de Tietema:
Lennart Kessels, General Manager, Netherlands, Kindred Group (Unibet’s parent company), expressed pride in working with Tour de Tietema. The team’s dedication and unconventional approach align with Unibet’s values, making it an inspiration for the partnership. Unibet draws on its past experience, having sponsored a cycling team in 2006 and 2007, to fuel the ambitions of this new venture.
Maintaining TDT Brand Identity:
Unibet’s sponsorship of the TDT-Unibet Cycling Team goes beyond financial support. It allows Tour de Tietema to preserve its unique brand identity within the cycling world. This distinctive approach emphasizes Unibet’s commitment to fostering innovation and individuality within the realms of sports and sponsorship.
Continental to ProTeam Ambitions:
While the TDT-Unibet Cycling Team will initially compete at the continental level, the collaboration has aspirations to attain ProTeam status in the future. This strategic outlook reflects the long-term vision of both Unibet and Tour de Tietema to make a lasting impact on the cycling world, transcending boundaries and achieving recognition at the highest levels.
Founder’s Perspective:
Bas Tietema, Founder of Tour de Tietema, expressed delight in having Unibet as the main sponsor. The partnership is viewed as an endorsement of Tour de Tietema’s vision and a catalyst for revolutionizing the cycling world with an innovative approach. Tietema emphasizes that Unibet’s support allows them to maintain the distinct TDT brand identity, offering a unique proposition in the cycling realm.
Inspiring Cycling Enthusiasts:
The collaboration between Unibet and Tour de Tietema goes beyond the sporting arena. The goal is to inspire sports enthusiasts and individuals to appreciate the beauty of cycling sports. Through the TDT-Unibet Cycling Team, the partnership seeks to create a positive impact on the cycling community and encourage more people to embrace the sport.
Unibet’s strategic partnership with Tour de Tietema marks a significant step in combining sports sponsorship with a commitment to social responsibility. As the TDT-Unibet Cycling Team gears up to make its mark, the collaboration stands as a testament to the power of partnerships that transcend traditional sponsorship models. With a shared vision for inspiring cycling enthusiasts and fostering a responsible gaming industry, Unibet and Tour de Tietema embark on a journey that goes beyond the realm of sports, contributing to a healthier and more engaged community.