In a strategic move that aims to enhance the matchday experience for fans, William Hill has entered into an exciting partnership with Celtic FC. The deal secures William Hill as the official provider of betting facilities at Celtic Park, the iconic stadium of the Glasgow-based club, for the next two seasons. This collaboration not only adds a thrilling element to the Hoops fans’ matchday experience but also opens up exclusive offers and promotions from William Hill. The partnership underscores the bookmaker’s commitment to delivering an unrivaled retail betting experience to the Celtic faithful.
Duration and Facilities:
The agreement between William Hill and Celtic FC spans the next two seasons, with the betting giant set to provide betting facilities within Celtic Park. This move is poised to elevate the overall fan experience during matches and events held at the iconic stadium.
Fan Engagement and Exclusive Offers:
As part of the partnership, Celtic supporters will have the opportunity to engage with William Hill’s exclusive offers and promotions. This not only adds an extra layer of excitement to matchdays but also strengthens the connection between the bookmaker and the passionate fanbase.
Local Community Impact:
The statement from Celtic FC highlights William Hill’s longstanding presence in the local community, spanning decades. The bookmaker’s recent transformation of its retail shop outside Paradise (Celtic Park) aligns with its commitment to being an integral part of the community.
William Hill’s Perspective:
Liam McKee, Director of Media, Sponsorship & UK Creative at William Hill, expresses the company’s delight in partnering with Celtic at their iconic home. The commitment to delivering an unrivaled retail betting experience reflects the bookmaker’s anticipation of an exciting season at Paradise (Celtic Park).
Celtic’s Sporting Achievements:
Celtic FC’s current standing at the top of the Scottish Premiership adds another layer of significance to the partnership. Additionally, the club’s participation in the Champions League, where they face formidable opponents like Real Madrid, RB Leipzig, and Shakhtar Donetsk, further elevates the profile of this collaboration.
Commercial Director’s Perspective:
Adrian Filby, Celtic FC Commercial Director, expresses the club’s pleasure in partnering with an industry leader like William Hill. The expectation is that supporters utilizing this service will enjoy an enhanced stadium experience throughout the season.
Public Opinion on Gambling Sponsorship:
Shifting focus, recent data from an Australian survey conducted by Resolve Strategic reveals public sentiments on gambling sponsorship in sports. A significant 62% of voters support the idea of banning gambling companies from sponsoring professional sports. In contrast, only 27% advocate for a similar ban on coal, oil, and gas companies from sports sponsorship.
The partnership between William Hill and Celtic FC marks a significant collaboration aimed at enriching the matchday experience for fans. Beyond the immediate benefits for supporters, the agreement also showcases the evolving landscape of sports sponsorships and the ongoing discourse on the role of various industries in supporting athletic endeavors. As the season unfolds, the synergy between William Hill and Celtic promises to contribute to an exciting and engaging atmosphere at Paradise.