Securing the Majority Stake
In a transformative move, Betsson has acquired a majority stake in KickerTech from TG Holdings Limited for €14 million, reaffirming its commitment to advancing its position in the competitive sports betting market.
Payment Structure for Strategic Flexibility
The acquisition’s €14 million consideration is structured in three instalments, with €6 million paid immediately in cash, followed by €4 million in cash after six months, and the final €4 million to be paid after 12 months, offering Betsson strategic flexibility in its financial approach.
CEO’s Vision: Strengthening B2C and B2B Offerings
Betsson’s CEO, Pontus Lindwall, expressed confidence that the acquisition will fortify the company’s standing as a leading B2C sportsbook operator while seamlessly complementing its competitive B2B sportsbook proposition.
Integration of KickerTech’s Expertise
KickerTech’s 50-strong team, headquartered in Lithuania, specializing in odds models, trading technology, and sportsbook features, is set to bring invaluable expertise to Betsson, aligning with the company’s commitment to innovation and cutting-edge technology.
Financial Performance and Growth Potential
KickerTech’s robust financial performance, boasting €2.6 million in revenue and an EBIT of €1.3 million for the 12 months ended September 30, underscores its attractiveness as a strategic acquisition and positions it as a growth catalyst within the Betsson portfolio.
Strategic Significance in B2B Expansion
Pontus Lindwall emphasized the strategic importance of acquiring KickerTech, highlighting the contribution of sportsbook functionality, tech development capabilities, and the acquisition of new B2B clients, a move expected to elevate Betsson’s status in the B2B sportsbook sector.
Welcoming KickerTech to the Betsson Group
Lindwall expressed a warm welcome to the KickerTech team and clients, foreseeing the mutual benefits arising from the collaboration. The integration is anticipated to create a symbiotic relationship, leveraging the strengths of both entities to drive success in the global sports betting landscape.
Financial Outlook and Market Position
As Betsson solidifies its position with this strategic acquisition, the company is poised to leverage KickerTech’s expertise to navigate the evolving dynamics of the iGaming industry, positioning itself as a key player in both B2C and B2B sportsbook operations on a global scale.