Merkur, a leading player in the gaming industry, recently inaugurated its new office in Malta, signaling its commitment to an integrated omnichannel approach. The grand opening ceremony was attended by prominent industry figures, including the Malta Gaming Authority and Finductive, showcasing the company’s strong partnerships and collaborative initiatives.
Thomas Bone’s Vision:
Thomas Bone, CEO of Merkur, seized the opportunity to articulate the company’s vision during the opening ceremony. He emphasized the future trajectory of gaming, stating, “Integrated offers are the future.” Bone introduced Merkur eSolutions as a pivotal step in bridging the gap between stationary and online gaming realms, creating a robust omnichannel offering. The new Malta office, spanning over 650 square meters within the Plaza Business Center in Sliema, provides an ideal setting to propel this strategy forward.
Ongoing Developments:
Merkur’s strategic expansion extends beyond its Malta office, as evidenced by the recent launch of a new slots venue in Lincolnshire, England. This venture, amounting to £200,000, is part of Merkur’s ambitious £10 million plan. The company aims to establish additional venues in UK high streets, foreseeing the creation of 600 jobs in 2022. Mark Schertle, COO of Merkur Casino UK, highlighted the significance of these investments in supporting local communities and economies.
Global Presence and Collaborations:
The ceremony’s distinguished guests included representatives from Gauselmann and Merkur, underlining the global reach and collaborative spirit of Merkur. The presence of the Malta Gaming Authority and Finductive further emphasizes the company’s commitment to regulatory compliance and fostering partnerships within the gaming ecosystem.
Strategic Importance of Malta Office:
Thomas Bone emphasized that Merkur’s Malta office is strategically positioned to facilitate the seamless integration of its omnichannel offerings. The Plaza Business Center in Sliema provides a conducive environment for Merkur to further develop and implement its innovative strategies.
Merkur’s new office in Malta and its omnichannel strategy underscore the company’s commitment to staying at the forefront of the gaming industry. The strategic initiatives in Malta align with the broader vision of creating synergies between online and offline gaming experiences. As Merkur continues to invest in high streets and expand its global footprint, the company’s multifaceted approach positions it as a key player driving innovation and growth in the gaming sector.