As Entain’s industry event unfolded in London, a spotlight on safety in the gambling sector was cast by GamCare’s presentation, emphasizing Entain’s position as a market leader. The presentation delved into how Entain has been actively working to reduce harm within the industry, demonstrating a commitment to setting high standards. Martin Kenward, the CEO of GamCare, highlighted the importance of leadership within the sector and the need for businesses like Entain to spearhead efforts in harm reduction.
Leadership in Harm Reduction:
Kenward’s speech underscored the role of businesses, particularly industry leaders like Entain, in reducing harm for customers. He stressed the significance of businesses taking the lead and establishing standards in an industry that at times lacks comprehensive guidelines. The focus is on actively working with gambling operators to improve practices and drive positive change.
GamCare’s Evaluation Criteria:
The presentation shed light on how GamCare assesses operators, revealing priority areas for certification. These include the widespread recognition and prevention of gambling harms, universal access to effective tools and support, as well as universal access to caring, evidence-led, and effective treatment.
Updated Standards for Industry Businesses:
GamCare unveiled its updated standards for businesses in the industry, encompassing aspects such as company culture, customer environment, customer management, colleagues, and collaboration. This framework provides a comprehensive view of an operator’s commitment to responsible gambling.
Entain’s Certification Levels:
Entain’s commitment to responsible gambling was reflected in GamCare’s evaluation. The company was awarded a Level 3 Award for its online business, indicating adherence to high standards. Notably, its land-based operations received a Level 2 Award, an acknowledgment Kenward commended, urging Entain to continue its efforts.
Settlement with Gambling Commission:
Against the backdrop of these achievements, it’s essential to note that Entain recently agreed to pay a £17 million settlement to the Gambling Commission for past shortcomings. This settlement showcases Entain’s acknowledgment of areas needing improvement and its commitment to rectifying previous failings.
Entain’s proactive approach to responsible gambling, as highlighted by GamCare’s presentation, positions the company as a leader in the industry. The commitment to reducing harm, setting high standards, and actively collaborating with organizations like GamCare showcases a dedication to the well-being of customers. As Entain continues its efforts, the awarded certifications serve as a testament to its achievements, even amid challenges reflected in the settlement with the Gambling Commission. This multi-faceted approach underscores the complexity of responsible gambling initiatives and the ongoing commitment required for sustained improvement in industry practices.