Following the success of the 2024 Professional Darts Corporation (PDC) World Darts Championship, sponsored by Paddy Power, Premier League Darts has secured a new sponsor. BetMGM, known for its significant partnerships in football with clubs like Manchester City, Wolverhampton Wanderers, and Newcastle United, has entered the world of darts. The BetMGM Premier League is set to take place from February to May, featuring eight players competing for a substantial £1 million ($1.3 million) in prize money.
Key Sponsorship Details:
BetMGM has inked an agreement with the PDC to become the key sponsor for the 2024 Premier League Darts season. The competition, spanning four months, will showcase the skills of eight players vying for both glory and the substantial prize pool. The top four players from the final league table will advance to the season-ending Play-Offs, adding an extra layer of excitement to the tournament.
PDC Chief Executive’s Statement:
Matt Porter, Chief Executive of the PDC, expressed enthusiasm about the partnership with BetMGM. He highlighted the global reach of the Premier League, anticipating a significant live and television audience over the four-month period. Porter emphasized the elevated standard of entertainment in PDC events, making the 20th staging of the Premier League a highly anticipated spectacle. The partnership with BetMGM is expected to enhance the promotion and visibility of this widely watched event.
BetMGM’s Perspective:
Sam Behar, UK Director of BetMGM, conveyed the company’s excitement about partnering with Premier League Darts. Acknowledging the event’s excitement and entertainment value, Behar looks forward to a thrilling 2024 for both BetMGM and the PDC. The collaboration is seen as a strategic move to align with a dynamic and widely followed sporting event, further establishing BetMGM’s presence in the sports sponsorship landscape.
Premier League Darts Overview:
The BetMGM Premier League will feature a nightly knockout format, with eight players competing on a regular basis. The season culminates in the Play-Offs, where the top four from the league table vie for the ultimate victory. The significant prize money of £1 million adds to the competitiveness and allure of the competition.
As BetMGM takes on the role of title sponsor for the 2024 Premier League Darts season, the darts community and sports enthusiasts can anticipate an action-packed and entertaining tournament. The partnership reflects the continued growth of darts as a globally recognized and popular sport. With BetMGM’s involvement, the Premier League Darts season is poised to captivate audiences and enhance the overall viewing experience for fans worldwide.